Looking to grow your small business? WordPress-based online stores, blogs and sites can benefit of an enormous range of plugins to enhance functionality and user experience.

We have chosen 15 of the best WordPress plugins, which will undoubtedly improve the way you do business online:

1. Google Analytics

This one has stayed on top for years. It lets you understand your readers and their habits, so you can take better decisions.

Google Analytics

2. Constant Contact

Build a list of email subscribers and send them marketing emails like a pro. Suitable to beginners.

Constant Contact

3. BackupBuddy

A backup plugin that saves your data (including customer info) in case anything goes wrong.

4. OptinMonster

This is a software for conversion rate optimization. It gets visitors to become email subscribers and is really successful at it.

OptinMonster

5. Yoast SEO

Facilitates optimizations for WordPress page and content in a simple and intuitive way. It is one of the most popular SEO WordPress plugins out there.

Yoast SEO

6. Visual Composer

This is a tool that adds many more options to your WordPress editor, so you can customize layout and visuals without any HTML or CSS knowledge.

Visual Composer

7. SEOPressor

Another precious SEO tool, this one manages both on-site and off-site optimization. Besides, it shows your search engine ranking score in real time. Even the better, whenever you make a “SEO mistake”, it notifies you instantly so you can correct it.

SEOPressor

8. WooCommerce

This online business plugin will cater to all that makes a great shopping experience: brand identity, payment options, PayPal integration, discounts, offers, shipping options etc. It helps you put together all these elements and create a seamless shopping experience for your clients.

9. WP Smush.it

This is a plugin for images that take up too much space and make loading slow and difficult. Have this smushing every image you post, so it eliminates the trouble. No viewers like slow loading sites.

WP Smush.it

10. Business Directory Plugin

It accomplishes so much – from adding review sections and resource lists to integrate payment solutions. It also lets you connect to other businesses as you make interactive directories. The Premium module offers plenty of amazing and very helpful features for online stores. With it, you can actually embed a business directory to your site.
Image source

Business Directory Plugin

11. Appointments

With this tool you can schedule and manage all your appointments – no need to use anything but your own website. It has many more functions besides this though, such as payment management.

Appointments

12. Buffer

With it, you can manage your social media posts in a more convenient manner – by scheduling them. It will simplify your work schedule and make you more efficient. Let the plugin post for you at the time set for each post.

13. CSS Hero

Change the appearance of your site through easy CSS customization without needing to know any bit of CSS code.

14. FreshBooks

This is all about money – invoice creation, payment processing and finance management, all in one place.

FreshBooks

15. Dynamic Widgets

Add various widgets and show these to specific customers, as needed. The plugin tracks various data such as geographical location. Excellent for a personalized experience.

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