Want to boost up SEO rankings for your website? I am here to help you choose among some of the free and paid tools that play a key role to uplift and make SEO easy. In order to perform an effective SEO strategy, you need some set of best tools at your fingertips enabling you to find new opportunities, boost your rankings, save time and optimize keywords. Whether you own a business website or a blog page, SEO tools can help your boost rankings in your search engines. In this blog, I have covered the best 22 Technical tools that will take care of SEO objectives. Different categories of SEO tools As mentioned above, it is not important only using SEO tools. The most important thing is to make the proper choice for an overall performance of your site. With the vast array of tools, I feel it’s easy to choose based on their category. So if you are planning to go for SEO stay tuned with the list as below: Technical SEO tools This tool helps to reach your quest by digging around the website. It mainly functions on the back-end side and solves technical issues. Keyword Analysis tools It is a suggestion tool that adds a variety of different suggests services to create a detailed list of keywords for you. Basically, it understands your competitiveness in data. Ranking tools The main aim of this tool is to provide the rankings that track you ROI, marketing strategies and analyze your traffic on the web. Content effectiveness tools As the name suggests, it is used to optimize quality content. It keeps your audience engaged and manages to boost up search engine rankings. Link Building tools Tools that offer quality inbound links are essential for website marketing and search engine optimization programs to increase traffic and online sales. Link removal tools These tools help to remove the links that you have brought in the past and unfortunately these links have ended up with a negative impact on SEO. Out of given categories, this blog is all about a review on Technical tools and its role. What is the importance of Technical SEO tools? Technical SEO is important in today’s social media marketing. It provides the best chance of your content to rank using keywords and phrases apart from the core content. But what matters the most in Technical SEO? To my experience, it goes with three important words-‘crawling’ and ‘indexation’ and ‘rankings’. There can be technical issues with all of them. So in order to handle such issues Technical tools are in support. Set of Technical tools AHref Subscription model: Paid This tool is mainly used for keyword research, content research, link building and web monitoring your niche audience. To sum up, you can know the keywords used by your competitors that help them get organic search results and the traffic it brings. SEMrush Subscription model: Paid This tool incorporates your digital marketing strategy and organizes in depth analysis that significantly improvises your website SEO performance. A bunch of information we could get from this tool is organic ranking URL, CPC, and search volume, total number of search results and percentage of traffic. Moz Subscription model: Free Moz offers inbound marketing tools that are user-friendly. Some free Moz tools are as under: Followerwonk: shows data related to Twitter account and social graphs Open Site Explorer: it is used to analyze backlinks and maintain link equity Moz local: it is the first place to start local SEO of any site. Moz Bar: gives knowledge regarding the key features of Moz about the page opened Google Webmaster Subscription model: Free This is a free service toolset provided by Google that allows webmasters to check indexing status and optimize visibility. It helps you understand what’s going on on your website. You can submit sitemaps to Google so that they can index them which further helps to boost visitors to your website. Bing Webmaster Tools Subscription model: Free Bing is the second largest provider of search engine traffic. So even if you are getting 10% traffic from Bing why not take the advantage of it? Apart from the search engine market share, it provides additional tools such as SEO analyzer, inbound link reporting, keyword research, and trends. Google Keyword Planner Subscription model: Free Formerly known as “Google Keyword Tool,” it provides SEO value to your website. It consists of a fantastic list of keywords for your SEO campaigns. You need a “Google Adwords account” to use this tool. It allows us to make decisions about which keywords are best for business. Google Analytics Subscription model: Free Thankfully, one of the best tools for measuring SEO reports is freely available and probably installed on your website. It comes with the basic implementation that shows how the visitors use your site and how you can keep them coming back. Majestic Subscription model: Paid The Majestic SEO tools are one of the most advanced and reliable tools like software that functions are widely used by SEO analyzers & web developers. Majestic SEO tool recommends quality back-linking, keyword researching and more. Ranktank.org Subscription model: Free This is a free SEO tool which lets you check keyword rankings relative to your domain, inside the Google spreadsheet. One of the most useful features is it behaves as a back-link monitor. Serpfox Subscription model: Free Serpfox is an easy to read self-guiding interface. It allows you to specify your location for your keywords to get the data that you need. It is the oldest rank tracker in the market which provides notifications so that you are contacted when important changes occur in your rankings. Brightlocal Subscription model: Paid Any business owner needs local marketing software that suits the best for his needs. It offers a good package of SEO tools to simplify online marketing. It has affordable annual and monthly plan subscription too. Serplab Subscription model: Free Organic SERPs are natural results that search engine has selected. This is one of the useful tools that keep a SERP check to find your Google ranking position. It gives real time and accurate checks on how the site ranks for different keywords. SerpMojo Subscription model: Free It tracks your website performance among the three major search engines Google, Bing, and Yahoo. It takes your SERP monitoring to a next level. The visibility graphs provide the ranking history of any keyword. To sum up, it makes sure that the SEO research remains up to date. RankWatch Subscription model: Paid On RankWatch, you will be informed about any keyword fluctuations in seconds by Email triggers. Through this, you can keep an eye on all your keywords so that you don’t need to waste your time in searching for position fluctuations of your keywords. Woorank Subscription model: Free Technically it is a fermium product which serves as a powerful tool for internet marketing professionals, mobile and designer’s web usability with deep SEO analysis. Moreover, it provides a checklist to complete! Google Mobile-Friendly Test Subscription model: Free Designing your website mobile-friendly ensures that your pages are performing well. You can also refer the Mobile SEO guide. Using the newly released Google API access, users can now check if their tools are mobile friendly. When smartphone traffic exceeds over the desktop traffic, the mobile version contributes a critical part of your website performance. Google PageSpeed Insights Subscription model: Free In order to gauge your website performance, Google PageSpeed Insights is very helpful. They provide a valuable piece of information to help optimize your website. It checks to see if a page has applied common performance best practices provides a score between 0 to 100 points. All in One SEO Pack Subscription model: Free This is again open source software with premium support to add upgraded features. The basic function is to optimize the website for SEO. Whereas other add on features include XML sitemap and generate meta tags automatically. Yoast SEO Plugin Subscription model: Paid This is a free plugin but to add on some new features it has paid premium version. You can set canonical URL to avoid duplicate content. It makes sure your technical configuration rolls out easily in the background. Above all, it keeps a readability check of the copy you wrote. GTmetrix Subscription model: Free This tool conveys about the website performance. GTmetrix reports page performance based on key indicators of page load speed. Moreover, it provides actionable recommendations on how to optimize the website and detects bottlenecks. SEO Site Checkup Subscription model: Free It quickly creates the SEO reports for your clients or partner websites. It undergoes deep analysis of SEO issues and professional SEO monitoring. It gives categorized SEO reports such as General SEO, Specific SEO, and white label SEO. Screaming Frog Subscription model: Free This is a free tool for SEO audits of the website. But to use additional features you can buy a license version. It offers innovative search engine optimization and pay-per-click advertising service. Basically, it works as a website crawler to fetch the key on site elements to analyze onsite SEO. Wrapping up Among the number of categories in SEO tools, I have picked up the Technical ones. I am sure adopting some of the tools from the above list will make your SEO easy to perform and upgrade website visibility. Do share your experience reading this article in the comment section below. Let me know if I can help? Good Luck 🙂