1. Landing Pages Why it is important to my Business?
You might be wondering that you have a website, why do you even need Landing pages?
What if we say that Landing pages can bring you up to 220% leads?
Are you wondering and questioning how?
Well, today in this blog we will:
- Show you the reasons
- Benefits
- And how can you do it?
So, without any further Ado, Let’s begin.
“Landing pages are meant to capture the site visitor’s information in exchange for an offer.”
This is done by lead-capture form.
It converts anonymous leads into more qualified leads.
There are pretty convincing reasons.
2. Why use landing pages?
Let’s see them one by one:
#1. Focuses on a single objective for your business
- A landing page is designed for a single objective or goal, that’s why it casts great impact.
- This is known as CTA (call-to-action), which increases conversion rates.
- There are almost 50% of marketers build new landing pages for each marketing campaign.
- You can also increase your conversion by 86% by using videos on landing pages.
#2. Brings High ROI
- It brings high ROI because of the direct link between ad copy and the landing page.
- You can create affiliate landing pages for high ROI.
- You can add appealing visuals on landing pages to increase ROI.
- It has a short and actionable copy that easily compels to convert.
- Less than 50 words on a landing page reduce bounce rate.
#3. More traffic to your website
Being exposed to several ads of landing page-
- it creates brand awareness.
- After conversion users are sent offers and promotions.
- Offers and promotions navigate them to your website and purchase may happen.
- You can embed offers and link them on your landing page.
- Linked landing pages are an option for users to browse more services and offers.
#4. Can collects prospects demographics for your customers
- Landing pages can provide you with both contact information and demographic data both.
- Contact information helps you contacting a person only.
- Demographic data allows you to understand and segment data in a better target.
- Having demographic data will help you better target their desires, needs, and pain points.
- Demographic data will help the sales team in quality conversation.
#5. Flexibility to track data
- Landing pages data are trackable.
- It helps in understanding your prospects.
- It shows highly engaged
- It helps to analyze your marketing offers.
- It helps you optimizing data after tracking.
You can track:
- If the user downloads multiple offers.
- If they registered for webinars, etc.
- Bounces from the page
- Number of leads generated
- Conversion rate, etc.
#6. landing pages convert better than your web pages
Some people think that a landing page brings traffic to the home page only, and they should not bother about landing pages.
Well, they are wrong.
- The main objective of your landing page is conversion not bringing leads only.
- They convert because of excellent visuals and short, and precious content.
- A landing page can’t be more than 50 words if you want to make it highly effective.
The landing page converts better because:
- CTA buttons are difficult to avoid on a landing page.
- CTA can present anywhere with the text or button link.
- It shortens the conversion path.
- Landing pages compel the visitors to stay.
- They direct users’ attention to the offers
- Landing pages can collect specific information about visitors.
While the website shows aspects of your business to the visitors, not conversion. Hence, the landing page is the best marketing channel for a specific and short-term goal.
#7. Flexible with several social media
- You can run social media campaign where you can target users with landing pages.
- These landing pages can be connected to Facebook, Twitter, Google, Instagram, and Email.
- These platforms help lead generations with the help of lead capture pages.
- B2B marketers use these types of landing pages for selling high ticket products.
- You can run paid ads on Facebook, Instagram, and other social media for landing pages.
An email campaign is a preferred medium because of its greater reach and low costs.
You can also have organic traffic and SEO can help you a lot for ranking.
3. How does it effects you if you don’t have any landing page?
Have a look at the below contractor business.
This business neither has a website nor landing pages. Do you know what it means?
- It means people are looking for contractors but they can’t find you on Google.
- They cant connect with your services.
- As result, you end up having a business chance.
- It truly impacts you negatively.
Till now we have seen what a landing page is, and how it is beneficial for your business.
Now let’s see what are the unique elements of a landing page.
- Its unique design
- Its responsive property
- Included forms
- Contact information
- Clients testimonials
- Description about offers
- Images and video included
- Trust and privacy stamp etc.
Key Points
- Good landing pages are very crucial and you must be capable to identify them.
- They are always objective-centric, not the company.
- You can not encounter any other distractions on the landing page.
- They are very precise for gathering your prospect customer data.
- They can be a thank, you provide.
- It generates leads and that is very useful for your business.
Conclusion
We have given you plenty of causes by which your business growth looks certain. And we can say that the more landing pages you keep, the better it is.
Every landing page will bring a new opportunity for your business and will convert more visitors into the lead.
Apart from these, we can say that a landing page strengthens your digital presence. Usually landing page doesn’t take too much cost or time.
If you need a professional-looking landing page, don’t hesitate to contact our team!
We’re happy to discuss your needs and get started on the project right away.
If there’s one thing, we know how to do it’s designing websites that meet all of your business goals – let us help create something perfect for what matters most in this digital era.”
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