What is Google Ads Manager? Boost Your Online Marketing

Can small businesses use Google Ad Manager? Yes, there are two types of accounts: the first one is Ad Manager for Small Businesses which is free and the second is Ad Manager 360 which is paid. The free version has limited features but is suitable for small to medium-sized businesses. Google Ad Manager also functions as a demand-side platform (DSP) which enables digital advertising buyers to manage multiple ad exchanges in one place. Here are some key differences between the two versions.

A Free Account: Google Ad Manager for Small Business

The free version of Google Ad Manager is designed for small to medium-sized businesses. It permits up to 150 million monthly impressions for non-video ad units in most countries. This limit is reduced to 90 million impressions in the US, Canada, Australia, and New Zealand, but it increased to 200 million for selected countries in Eastern Europe and the Arab region.

The free version offers various features such as API access and a limited number of reports such as active view impressions, historical data, reach, and standard or vast delivery reports.

A Paid Account: Google Ad Manager 360

Google Ad Manager 360 is a paid account. GAM 360 offers improved features like advanced video options, and exact audience targeting. It also gives auto-suggested ad units. It provides comprehensive reports including future self-through and invoiced impressions along with features for team network settings, ads.txt management, and integration with Google Data Studio for reporting. Direct access to Google Support is also available for assistance with setup and any issues. Pricing for Ad Manager 360 differentiates and businesses want to negotiate a contract with a Google Sales Rep to gain access.

There are so many similar product names like Google Ads, Google AdSense, Google AdMob, and Google Ad Manager, it can be confusing to understand what each tool does. Google Ad Manager is particularly useful for managing online advertising. It offers various features that cater to different business needs. The most beneficial features depend on your business type. Whether you are selling products or ad space and your monthly impressions. Here is a brief overview of the features of using Google Ad Manager.

1. User-friendly Setup and Interface

Google Ad Manager is like many other Google web services. The feature of a user-friendly interface that is straightforward to navigate. The left sidebar clearly labels its various features, and there is a comprehensive knowledge base available to help you get informed about the interface. Data insights are presented visually through large and easy-to-understand graphics which allows you to click for more detailed information on specific data sets.

2. Precise Ad Targeting Options

Google Ad Manager offers precise control over ad visibility and targeting options. Beyond typical mobile user targeting, it allows you to target specific subsets like Firefox users on versions 40.0 and above. Other targeting capabilities include user device types such as phone, tablet, and connected TV, as well as browsers, device manufacturers like Apple or HTC, language, operating system, internet connection type, and geographical location. Additionally, custom targeting lets you focus on specific criteria such as custom key values, audience attributes, and content metadata.

3. Team Collaboration with Google Ad Manager

In Google Ad Manager 360 the teams are groups of users with similar authorization and access. For instance, you can create a French team for your French website, granting them access to relevant advertisers and units. This system efficiently organizes all activities within Google Ad Manager 360. It makes it simpler for large companies to manage and track ad operations, securing thorough documentation, auditing, and streamlined report creation for each business segment.

4. Comprehensive Reporting Tools

Understanding your data is important for crafting engaging ads that boost profits. Formerly known as “queries,” Google Ad Manager provides many report types, along with templates that simplify creating reports from standard data sets. Here are some of the Google Ad Manager reports available.

5. Testing Environment Available

Google Ad Manager contains a testing environment to facilitate smooth campaigns or site launches. It is a great tool for newcomers to Ad Manager who want to preview how a campaign will appear. You can practice setting up advertisers, creating test objects, and generating test data. Google also gives testing recommendations to guide you through the setup process.

6. Support For Open Bidding

Open Bidding is formerly known as exchange bidding. It facilitates approved third-party demand partners to bid for your ad space in real time. This feature is exclusive to Ad Manager 360 users. Compared to header bidding, Open Bidding reduces latency during ad loading on websites by using direct server-to-server communication. This method assures ad loading speed and efficiency. making it a preferred choice for site owners.

Google offers three main products that help you sell ads on your website or app. These three are the Google Ad Manager, AdSense, and AdMob. Each one has unique features designed for different types of publishers. This table will help you to decide which product best fits your advertising needs.

Google AdSense and Google AdMob can be integrated into Google Ad Manager but they are designed for different purposes. AdSense is best for websites, while AdMob is ideal for mobile apps.

Google Ad Manager (GAM) and Google Adsense both are tools for publishers to place ads on their websites. They help publishers to manage ad space and to earn revenue from ads. Google Ads is developed for advertisers to help them find places to display their ads on Google search and across Google’s Ad network.

Google Ads is an advertising platform where advertisers can design and run their ad campaigns. However, it is not a Demand-Side Platform (DSP). For advertisers looking for a Demand-side Platform, Google offers Display and Video 360 (DV360). DV360 not only helps you with buying ad space but also acts as a third-party ad server for advertisers.

GAM and Google Ads accommodate different sides of the ad industry. GAM is focused on publishers by providing a one-stop solution for managing ad inventory and maximizing revenue. Google Ads is designed for advertisers who offer tools for creating and managing ad campaigns. So, GAM is a supporting platform for publishers in monetizing their websites and Google Ads helps advertisers reach their audience.

The teams are groups of users who share access to the same advertisers, ad units, and agencies. This setup allows you to manage user access in a detailed way.

If you manage both a Travel Blog and a Tech Blog so, you can ensure that your employees work on the travel blog only by accessing its specific data, advertisers, and ads.

Here is a short guide on how to create a team in Google Ad Manager 360:

If you need to make changes later, you can adjust the restrictions or change a user’s status to inactive. This flexibility helps you maintain control over who can access and modify different parts of your ad inventory.

Google Ad Manager facilitates publishers of all sizes to proficiently manage and maximize ad revenue. Whether using the free or paid version, GAM offers useful features like precise ad targeting and seamless team collaboration. It supports various ad formats across platforms and integrates advanced tools like open bidding for optimal ad performance. By leveraging GAM’s capabilities, publishers can streamline operations and monetize their digital content by making it an important tool in online advertising.