Home improvement marketing is a medium to reach your customers.
Are you a DIYers or Home Improvement business owner?
Are you looking to word out your business? Yes?
You are at the right place.
In this excellent guide, you will have exactly what you want.
Let’s dive right in.
1. PPC (Pay-per-click)
80 % of companies focus on Google Ads for PPC
There are already 7 million + Advertiser use Google Ads
Most of the campaigns, around 80% of them are run on Google Ads
77% of marketers are planning to increase their budget for Google Ad spends.
Benefits:
- Google Ads and PPC conversion are better as compared to organic search results.
- Your business will get higher reach and conversion rates.
- Due to the vast network of Google, you will get to target your customer effectively.
Facebook Ads
- Facebook Ads PPC allows businesses to target users based on their demographics and profiles.
- Facebook has a user base of 2.7 billion + globally.
- The conversion rate of Facebook is 9.21%, which makes it an arguably promising platform.
- It’s pretty much simple, your Ads are created and the budget is set according to needs.
- Now users will be shown ads in their Facebook newsfeed.
Insta Ads
- Instagram has become the 4th most used social media platform with 1.386 billion active users.
- Sponsored ad is 2.8x higher on Instagram.
- Its engagement is 58x to Facebook and 120x to Twitter.
- Compared to other sites traffic resides on Insta on average 3.2 minutes
- LinkedIn has around 740 million+ users globally.
- More than 55 million businesses are already listed here.
- Its ads reach is around 160 million + users.
- 57% of LinkedIn traffic comes from mobile devices.
- Hence it is the very potential platform if used very wisely.
YouTube
- Huge following- 1.5 million monthly logged-in users
- Average usage is more than 1 hour/day
- Viewer’s engagement has raised to 70%
- YouTube ads increase the purchase intent by 53%
- By 2022, 82% of internet traffic will be mostly from video format
- Record-breaking $5.5 billion Ads net revenue
That’s why PPC is very fruitful for getting your brand recognized
All of these PPC via several medium emphases on mouth out your brand and increase your revenue.
You must hire some expertise if you really want to increase your revenue and sales.
2. Landing Page
- The landing page introduces people to the top of the sales funnel
- The landing page conversion rate is 26%
- Videos on a landing page can increase your conversion rate by 86%
- 60% of businesses deeming for A/B testing method
- Good targeting helps businesses to have a conversion of 300%
- It precisely navigates users to the call-to-action button
Most of the conversion stops at 10% or even less, that’s why one must go with some expertise in landing pages.
Hiring an expert will guide you throughout the entire process and bring high conversion rates.
3. SEO
To attract new customers, your site must be easy to find. This is done by SEO.
It involves improving your site for Google to understand and rank it in search results.
- There are 2% of traffic comes from organic search only.
- SEO provides 1000% more traffic than social media.
- Only top-ranking pages get 49% traffic
- 39% of buyers are influenced by relevant searches only
- SEO helps to build a firm’s reputation that keeps you above your competitors.
Let’s take an example:
- If someone searches the related keyword “Home Improvement Ohio”, they will see you up there on Google and learn more about your services.
Hence, businesses must have their SEO done by some experts. It may result in your significant results sometimes.
4. Website design
- A prominent website can bring you more customers 24*7.
- But it’s a myth that having services listed on web site is enough.
- You must provide all the information that can make purchase decisions.
- Your site must also contain excellent navigation and it should be easy to find pages.
- There are almost 1.86 billion websites in 2021
When you apply this to your website, you can also start generating potential leads, without any advertisement.
5. Content marketing
Content is referred to as additional information about your service.
You can put this content on your site.
It can range from home improvement guides to ideas and questions.
Here is an example of content that gives additional information:
Ads Copy
- This is a very specific kind of content, that is designed to get the reader’s action.
- Ad’s copy is kind of a letter that is having objection a user may encounter.
- It generally highlights the key features and benefits customers will receive.
Blog Page
- Blog pages are meant to be informative and help you to rank on search engines.
- You may create a static page about your services or seldom change it too.
- You mighty can have it updated regularly.
- It helps engaging people and makes them curious to see your services.
Services page
- A service page is a kind of content where you list out all of your services that customers can take.
- Here, you also need to mention how your services will contribute to the solutions.
- Service pages are the landing spot where users can grab your services according to their niche.
6. Banner Design
- It is used for targeted messages and promotions.
- The banner contains attention-grabbing designs and messages.
- Users can click those banners and be redirected to your services page.
- It brings an effective conversion rate.
- Banners have 99% relevancy bring 99% conversion.
- It gives businesses easy-to-click actions.
Summing it up
There are plenty of internet marketing strategies, and selecting the most effective one for your business can be difficult.
Fortunately, Glorywebs has a team of highly skilled marketing experts that can provide you the best knowledge and ever-told marketing strategies.
We aim to drive revenue for your Home Improvement business.
Have a look.
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