Are you ready to connect with your audience on one of the world’s largest social networks? Ask me how large it is? It’s 2.80 billion monthly active users, to be precise. Do you know how Facebook / Metaverse Ads functions with these audiences? It’s all about getting your message to the exactly right segment of people. So, are you excited about knowing, how you can do that too? Let’s dive right in. Let’s initiate with what is the Facebook/Metaverse Ads type and what are your targeting options? In order to get better results, it’s crucial to know your options available. This Facebook guide will thoroughly walk you through everything you should know from creating your first-ever Ad to developing and optimizing your Ad campaign. CONTENT How Many Types of Metaverse Ads are there? How can you advertise on metaverse/Facebook? Facebook Ads specifications How much Metaverse / Facebook ads will cost you? 5 Bonus Tips to Run your Ads fluently. Wrapping it up 1. How Many Types of Metaverse Ads are there? 1. Video Ads Your Product or business video can be promoted in this Ad type. Video Ads are run in Facebook stories or Newsfeed. It shows your business or products in action like this video Ad from Google. 2. Image Ads Facebook has many ads to choose from, but the simplest may be image-based. You can create one with just a few clicks by boosting an existing post that features your company’s logo and branding to attract more followers! 3. Poll Ads You don’t have to worry about pesky clicks when it comes time for a poll in this mobile-only Facebook ad format. You can add an interactive component by adding two options and then watch as users choose from among them – with their choices being tallied live! 4. Carousel Ads Carousel ads are a great way to showcase your products and services in an engaging format. They’re perfect for showing off different benefits of one product, or several related items that can all be purchased at once! In this ad, we’ve used images alongside links so you don’t have any doubt about where each button will take viewers – just scroll down if necessary (or click it)! 5. Collection Ads Facebook ads are a great way to get your products in front of potential customers. The Facebook Ads Manager allows you to showcase five images or videos that people can click on, buy one product from an online store and even watch tutorials about how-to! These types of ads are called Collection Ad Pairing with Instant Experiences which means they work best when paired up with instant experience content such as video snippets within the app itself. So, users have everything at their fingertips while scrolling through social media feeds during any spare time… 6. Lead Ads Lead ads are only available for mobile devices. That’s because they’re specifically designed to make it easy for people who receive one of these messages or click on the link in them, without having a lot of typing commitments beforehand. So, you can collect as much information from potential customers as possible! 7. Slideshow Ads Slideshow ads are a great way to promote your company, product, or service. And best of all they’re easy and low-impact too! The slideshow ads are a collection of text, video clips, images, and it has eye-catching motion. One can make text and music in Ads with the help of Ad manager. 8. Instant experience Ads These ads are also called canvas ads. One of the best features about Instant Experience ads is how they load 15 times faster than mobile websites outside of Facebook. The ad from Kilne links to an experience with video at the top and carousel below it – this format provides for more engagement by users since they can swipe left or right on any given screen! 9. Messenger Ads There are around 1.3 billion people who use messenger every month. While you create Ad you can select the messanger as your choice. You can also add a click-to-message button so people can have a one-to-one conversation with you. Below is a sample of how a messenger Ad will look like. 10. Dynamic Ads Dynamic ads allow promoting specific products to the most interested audience. E.g. If someone visits your page or browse for a specific product or added product to the cart but did not buy – in that case you can target them and show them those products in their Facebook news feed. One of the most popular strategies for keeping your potential customer interested and completing their purchase is by reminding them that they have something waiting in-store with a personalized message, such as “You’re almost there!” 11. Stories Ads Vertical videos are the future of advertising. With a screen size that’s always available, and an ability to maximize your video’s real estate without having people tilt their phone or turn away from what they’re watching – it has never been easier for brands like yours to get creative with storytelling! 12. AR Ads (Augmented Reality) A new way to reach your customers with augmented reality ads! These interactive adverts use filters and animation, so you can take them anywhere. For example, the filter could help users see what a shade of lipstick would look like on their lips; or how glasses might fit for someone who has never worn them before- all without leaving an app. Augmented Reality ads also provide advertisers extended outreach options such as taking selfies using the specialized mask. 2. How can you advertise on metaverse/Facebook? If you own a Facebook Business Page (and you must), you can go to the Facebook Ad Manager and create your Facebook Ad Campaign. In case you don’t have one, you will have to create one first. In this guide, we will go with the Ad Manager and how it can be done!! Step 1: Select your Objective. Once you are logged in to Facebook Ad manager, select the Campaign tab and click Create new Facebook Ad. Reach In this, you may want to expose your ad to as many audiences as possible. Brand Awareness Make the audience aware of your brand or business. Engagement Approaching many people and increasing the number of page followers and post engagement. Increase attendance at an event or encourage people to claim your special offer. Traffic Bring traffic to your page or website or messenger conversion. Video Views Show your video to many people, get views and let them know about your product. App installs Get more people to install your app. Lead generation Lead generation will help get new prospects to your sales funnel. Video views Have more people watch your video. Catalog sales You may want to connect your product catalog to Facebook Ad, so interested people can see your ads. Message Motivate people to make contact with your business via Facebook Messenger. Store Traffic You can attract nearby customers to brick-and-mortar stores. Conversions Get more people to do a particular action on-site such as subscribe to your product list, or newsletter, etc. There are 11 Marketing Objectives offered by Facebook. It depends on what you want to accomplish. Have a look at what are they… You can select any of your business Goals and Ad objective accordingly. Here in this you can pay per action for sales-oriented conversion and pay for impression for exposure-oriented objectives. In the given example we are choosing An Engagement objective, so you can get an idea of what we are talking about. Step 2: Name your Ad campaign Moving forward you will need to name your Ad campaign and clarify your Ad categories such as Politics, Credit, Art, or others. Here you can also select whether you want to run the A/B test or not. Scrolling down a bit you will see the budget optimization option, as of now you can leave it turned off. Step 3: Budget and schedule Now you can select the page you want to promote and set the budget for your ad campaign. You can go with either a daily budget or a lifetime budget. Selecting dates for a future ad campaign is also an option, so you can activate instantly in the future. Selecting the budget for a specific time can be very beneficial because you will be knowing when your potential customers will be on Facebook. Step 4: Targeting your audience Scrolling down, you will find an option to select a custom audience who already knows your business. We will elaborate targeting options here; it can be based on: Target location Gender Age Language Cities, etc. Once the selection is made keep a track of your audience indicator, which will give you potential ad reach. Alongside you will be having estimates of Page likes though the actual number might be different. Now let’s go with the detailed targeting for gaining maximum ROI. Targeting your audience is key to maximizing ROI, and there’s no shortage of ways you can do it with Facebook Ads Manager. You will have two fields to choose from: Detailed Targeting You can choose to target people based on their demographics, interests, and behaviors. For instance, you could exclude not yoga lovers for your campaign only reach those who are interested in meditation or yoga-related content! Connections To reach your desired audience, you can target or exclude people who have an existing connection to Facebook pages and apps. For example, if it’s a new product promotion but only want those that like the brand page for them not to be confused with someone else trying out their wares as well. Then, we would select “Exclude People Who Like Your Page”. However, when promoting events where there might already be some established fans among friends of attendees – such as ticket sales- selecting “People Who Like Pages” will also allow us to access all potential customers! Step 5: Choose your Facebook ad placements There’s an option to select where you want to place your ads, if not you can go directly with the option of Automatic placements. Placing your ad automatically means it will go across Facebook, Messenger, and Instagram and this is more likely to get better results. Once you get experience, you will be able to identify the need for manual placement of Ads. Though options might vary according to your chosen campaign objective. But it may include these: The device type, platform, placement, specific device operating system. Below you can see how it’s done: Step 6: Brand safety and cost Brand safety options are also given so you can select which type of content your ad should be associated with. You can choose to exclude sensitive content, and block specific lists. Step 7: Create your ad Choose Ad format. Add text and media components. This will vary according to the objectives we selected. You can see the preview of How the ad will look to your potential customers. When it feels proper to you, publish your ad. 3. Facebook Ads specifications There are lots of detail to be kept in mind while creating Facebook ad images and videos. Though it may require timely changes to cop up with, so it’s always a better choice to have a Facebook Ad agency and gain a certain ROI. Text and objective specs: Understanding which type of text or image will be good for business is very crucial. Image Ads and Video Ads Headline – 40 characters Link description – Up to 30 characters Body text- Up to 125 characters Campaign objectives – All except video views and catalog sales Stories Aim to leave 250 pixels text-free at the top and bottom of the ad. Campaign objectives – Except engagement and store visits Slideshow Headline – Up to 25 characters Link description – Up to 30 characters Body text – 125 characters Carousel Ads Headline – Up to 40 characters Link description – Up to 20 characters Body text – Up to 125 characters Collection ads Headline – Up to 40 characters Body text: Up to 125 characters Campaign objectives – Traffic, conversions, catalog sales, etc. Instant Experience ads Instant Experience ads Text – Up to 500 words each Button text – 30 characters Messenger Inbox ads Headline – Up to 40 characters Body text – Up to 125 characters Campaign objectives – Traffic, app installs, conversions, catalog sales, messages 4. How much Metaverse / Facebook ads will cost you? Are you thinking about your Budget now!! I will say it depends. The major factors which decide your Ad costs are. Timing Biding Ad relevance Ad placement Target Audience Let’s look at the Statistics… Categorized in objectives and average cost in 2021 were: The CPC across industries was 0.97$ in 2021. The CPC across industries was 0.97$ in 2021. Facebook CPM 2021 The average CPM across all industries is $11.54 CPMs ranging from $2.00 to $30.97 CPE 2021 average Facebook CPE in 2021 is $0.11 CPE ranging from practically a penny to $0.70 5. 5 Bonus Tips to Run your Ads fluently. Never neglect higher funnel marketing: Higher funnel brand-building ads can drive sales as like short-term conversion. Use of Facebook Pixel: It allows to track conversions, remarket to people who have viewed a product on site. Experiment with Ad frequency: By getting multiple Ad exposer and tests will help you to lead to higher purchase intent. Experiment with Ad frequency: By getting multiple Ad exposer and tests will help you to lead to higher purchase intent. Optimize performance: Monitor your Ads performance and put your money in the well-performing ad. Discard the non-performing campaign. Wrapping it up Facebook ads are an excellent way to make your business more visible on social media, but they’re not as easy as people think. It takes time and effort to create compelling content for the ads that will convert customers into leads or sales. If you need help setting up a successful campaign, then connect with us at sales@glorywebs.com. We can provide you with all of the guidance and expertise needed to get your marketing efforts off the ground in no time!