HOW TO CREATE A HIGH CONVERTING EVENT ATTENDANCE EVENT LANDING PAGE Event management companies are always looking for ways to create more buzz around their events. One effective approach is using landing pages to drive engagement and conversion. Today’s event management companies have an amazing solution for those who want to take their marketing one step further, and that is by using event landing page examples to guide their design and strategy! Here is a step-by-step guideline for you to create a great attention-grabbing event landing page. All you need to do is to follow the following 15 steps mentioned below sincerely. Let’s get started then! Contents Step 1 – Establish your Brand Step 2 – The Event Location, Date and time Step 3 – Write down the Benefits for the attendees: Step 4 – Call to Action (CTA) Step 5 – About the Event & Description Step 6 – Speakers Step 7 – Event agenda/Schedule Step 8 – Event Ticket and Registration Price Step 9 – Remember Your Sponsors Step 10 – Gallery and Event Videos Step 11 – Testimonials Step 12 – Attractive Registration Form Step 13 – Easy Process of Registration Form Step 14 – Allow offline as well as online payments: Step 15 – Helpline/ Get in Touch Step 16 – Mobile Optimization Step 17 – Over To You…. 1. Establish Your Brand Your brand has to become in sync with your users! According to the general trend, your product or brand logo should become synonymous with your loyal customers. Creating brand recognition in a smart way will always benefit you, not just for the current event but for your entire business. 1. You can write down an appalling description of your brand as your first step in your event landing page. This will help you create a base of your brand with the attendees. 2. Incorporate the logo, or write something which compels your customers to get attached to your organization. Match landing page branding colors and graphics to your logo and event subject. The visual look will aid them to figure out if the event is for them, just from the visual look! Place it prominently on the page. You would not like to miss out on this if you want to create an everlasting impression about your brand on your visitors or audience. 3. You can definitely boast about your brand subtly so that you get all the possible benefits of the event advertisement. 4. Try adding some images and less text, so as to the user doesn’t get bored reading the details of your company. 5. You can definitely include a tagline which goes in sync with your motto and values. This way you will put across a unique proposition to your audience! 2. The Event Location, Date and Time Mentioning the details of the event like the location, the date and the time is of utmost importance! For this, you can make an interesting Infographic which contains all such information. Don’t make this boring at all! It has to be exciting for the reader to get thinking about the event. The reader should start making arrangements to make sure they are free around that time. 1. Simple date and time: The inclusion of just the date and time can be done if you are looking out for simplicity! It will look quite decent and you can pair it with animated location images or some other dynamic images to create absolute contrast for the viewer. The main suggestion here is that, opt for the simple take on the date and time only if you have strong contrast for it. 2. Countdown timer: This is a very interesting way of incorporating the time and date for any event. You can give a catchy title like “Time is running out” or you can design something for yourself. Ideas for showcasing the location! The place where the event is about to take place can be shown or flaunted to the world using various ways. As it is a must to incorporate the location details on the event landing page then why not make a bit more exciting. Following are the ways in which you can do so: #1. You can definitely include it with the date and time in a simple way by keeping a background of the image of the location. #2. A totally unique way would be to add a live Google Map link of the location. This will definitely aid the visitors to explore their ways of commute to the location superfast. They will thank you for saving the trouble for them to search for the exact location. #3. You may use a short HQ video loop or a video animation of the event location. Shoot a video without action (location without the crowd and just some preparations) or use a video made of an earlier similar event while in action (with the event attendees) This will definitely highlight and communicate the ambiance and feel of the event to the reader. 3. Write down the benefits for the attendees: You have to clearly state about what is in store for the attendees. You can be all creative in jotting down the profits that the gathering has! For this, you’ll have to first brainstorm for appropriate ideas and a way to properly convey the benefits. Here is what you can talk about: 1. You can talk to the speakers. This will enhance your knowledge and also provide you with added information. 2. Include the positive effects the event might have on the attendees. 3. Write down all the extra activities that could be done while they sign up themselves for the event. 4. State the various kinds of experiences of those people who have already benefitted from the event or a directly connected workshop. Are you wondering how this step will benefit your event landing page? I can assure you that, adding the benefits in the page will surely work in your favor. Anyone who is a novice and isn’t able to make a decision, whether they want to attend the event or not, then, reading the benefits will push them to register as fast as possible. 4. Call to Action (CTA) This can be a crucial point to include! Do not take the power of Call to Action lightly. It is a very strong thing to get a lot of registrations for your event. Thus your event landing page has to have the strong call to action words which can compel the visitor to register themselves for the event. Well here I can provide you with a lot of examples about how to incorporate CTA buttons in your event landing page. 1. You can put the CTA’s into attention-catching boxes or you can highlight it by using appropriate fonts. The main key here is to catch the attention of the visitor. 2. Yes, you can always use the inverted commas and exclamation marks but that can be very basic if not used properly. If you are creating the landing page for a trendy event, CTA’s leading to them also have to be much in trend as well. 3. The other point you should keep in mind is that you should add the CTA’s properly distributed throughout the event landing page. What this does is that you will get evenly distributed information all over the page, guiding the viewer to take the next step! 5. About the Event & Description Here comes the boring part of all! I mean not exactly but this is the step where you can turn the tables and write the best things about the event. Find some innovation in this section to make it more interesting and appealing. Try and not over do the description. All you have to do is think of an appealing write up. Start by briefly outlining the event, talking about the essence of it. This would give you a base to build the further sentences. Include the number of attendees that would gather for the event. Sharing the number would initiate a positive response from the readers. You can mention about the workforce and volunteers that are working tirelessly to make the event a memorable one. They truly deserve a mention! Talk about the event location, and what it symbolizes. Find some connection between the event and the location. Incorporate images and Infographic as much as possible. Such a way, you will hold on to the viewer’s attention and manage to explain your event in detail, without exhausting them out. Add images from the previous event to create a look alike for the similar kind of event. 6. Speakers Yes, now as you have given the visitors a brief idea about what the event is it’s time to tell them about the speakers that are going to address the gathering. Here are some ways that you can use to integrate the bio of your speakers. For example: You can make multiple videos which are of the respective speakers. Give a crisp and precise description and do not overload with information that isn’t relevant with the event. Add images of the speaker from their previous talks and describe their forte. Give links to their most influential YouTube lectures if any! In short in this section you have to generate interest for the speakers, in your visitors mind! The better you showcase the speakers, the more chances of people to get attracted towards the event. You can surely improvise but do not go over the top with the speaker descriptions. It should not be too boastful, but rather should make your viewers connect with the cause of the event. You will be successful if you can convey it to the readers that the speakers share the common topics of interest with them. 7. Event agenda / Schedule Next, you are to declare or share a simple time-table about the event. Of course, you can list key agendas that will be covered during the gathering. Be sure to give very crisp information here. Do not be lethargic but still be smart and don’t give away the suspense factor. Instead build the suspense! Remember how you don’t like reading long pamphlets, and thus make a short and to the point note. For example: 1. You can create a table of contents for the schedule of the gathering. What this will do is generate clarity in the minds of your participators about how things will proceed. Use various tools that are available online and create an eye-catching list of the event agenda or schedule. Make it as lively as possible. 2. Listing the agendas generate a sense of excitement for the attendees. Knowing how things will unfold for their most awaited event, create a roller coaster ride of joy. It also increases the impatience level among the attendees! They all will feel like the event should take place as soon as possible. 8. Event Ticket and Registration Price For you to gain profit off your event, the sales and registrations for the event have to be very high. How do you do that? Here are some suggestions for the same: 1. If you cleverly put in the ticket and registration rates it is ought to happen that the figures soar up way high than expected! It is an obvious thing, as it is directly related. So be smart and reap the benefits as much possible. 2. Making an impact on the users from all economic backgrounds should be on your mind while planning and mentioning the price. This can be helpful in a way such that if a person with a lower income wants to be a part of the event, he/she can do it without any hesitation. 3. You can definitely be manipulative in your way. No, it isn’t cheating, but your decision should be reasonable and well pondered on. I suggest giving it a very clear and sharp thought. 4. Equally distribute the different strata that you decide and add a name to those strata for uniformity and normal conversations. For example you can label each class of tickets with a celebrity name synonymous with the event. This way you get the proper attention required. 9. Remember Your Sponsors No one has the choice to opt out of these. You can never ever forget to give the event sponsors a mention! And this just cannot be ‘just a MENTION!’ It has to be very integrative and imaginative so that you can justify the sponsor’s motto as well. You should acme and resonate with the values of the event sponsors. Here are some ways to give a shout out to your event sponsors: 1. Tag their social media handles like Facebook, Instagram or Twitter. What this will do is that your event landing page visitors are likely pay a visit to your sponsor’s page as well. Thus increasing their popularity among the attendees over time! 2. You can always have a small write up about the positive impacts your sponsors have had on shaping the event. Talk about how helpful was their support in making the event. Reading this will make your sponsors feel valued and increase your professional bond. 10. Gallery and Event Videos You would not want your event landing page to be boring, right? Instead it should turn out to be superbly interactive. For that, here are some proven ways to make it more communicating 1. Reduce the amount of text. Yes, now is the time when any content online or offline is well received, only if there is minimum amount of text. People do not have time to read long texts! Even if you have written it well, it would not excite them as compared to the picturesque effect. 2. Add previous event pictures and make a dedicated gallery. You have to create a separate space on your event landing page to showcase the spectacular moments of preceding events. 3. You can also post bloopers of former gatherings. That’s a funny and more interactive way to attract attention from the visitor’s. 4. You can also put in videos from earlier events. Yes, YouTube videos or any of your storage videos would be a great way to create attraction. 11. Testimonials Recommendations play an important part for gaining the trust of your visitors. You should definitely include testimonials in your landing page and always highlight them. Testimonials literally mean: a formal statement testifying to someone’s character and qualifications. In your case it is the EVENT! It is going to definitely increase your ticket sales and registrations. If you were smart during earlier events then you might have a bunch of testimonials ready by you. But if not then here is a tip for you: Get videos of your attendees this time and record their experience in their words. Such videos are kind of a reflection of the complete experience the event can generate. Use interviews of various people belonging to different kind of cultures and ethnicity. This helps you to project the diversity of the event. 12. Attractive Registration Form By now you might have got onto thinking and planning your event landing page, have you? If yes, great! You can add a different touch as well. Make an attractive Registration form! Yes that is equally beneficial to your event sales. Include this onto your event landing page and I’m sure you will reap a lot more ticket sales and registrations! Keep the following things in mind while designing your registration page: Legible yet eye-catching Font and Font size. If you loath a old looking font then its not going to create the required impact that it should. The typography should be amazing. Yes, include two fonts with similar word lengths and make the registration page even better-looking. Use proper color schemes. The visual output is equally important. Do not make the form too long that could bore the person who is filling it. Just do not forget to make a clear instruction page for some novices. Lastly be creative as possible to make a compelling registration form. 13. Easy Process of Registration Form The registration page has to be very simplified for the users. Yes, it even has to be attractive but still easy. Obviously there are going to be steps for the registration, so you might want to take a detailed look at why you want to have those specific steps. I can give you a lot of examples for this. 1. You can keep just a few details to be filled in as the personal information. The simple questions you ask the faster they will register themselves! Do you get the point? If you want a lot of attendees you ought to make the right decision and ask them to just fill in a few blanks. 2. This way you won’t burden them with lots of unnecessary questions to answer and let them use their energies to plan about their participation in the EVENT! 14. Allow online as well as offline payments You might be aware of the constant tussle between which is better the online mode of payment or the offline! But arranging this mode of payment for the event registration will be very beneficial to you. Let me explain this how! You might want the attendees to readily agree and pay out immediately but adding a “pay later” option is going to create a sense of relief to them. You can build a lot of trust by also having this option on the landing page. Just highlight it as something new for the attendees. People can debate about this but if you are all set to garner the faith of a lot of people then such an addition is going to benefit your sales. You surely can have a stride in conviction of your event for your prospective clients or users as well. 15. Helpline / Get in Touch You should not forget to add this option on your event landing page. It is of utmost importance to provide a helpline support to your attendees for answering any of their questions This section should contain clear contact details of the dedicated help department of the event. After the final registration form or button you can use the “helpline / Get in touch / inquiry / FAQ / Complaint” button which lead the registered candidate to a form or contact details. Their query should be solved and all of their complaints should be resolved immediately. If you are just providing assistance for the registered candidates, it is advised to have provision for attending to enquiries of the people who are willing to attend the event. 16. Mobile Optimization I think this is an additional point which is very relevant in these times. Nowadays everyone has a mobile, so you will have the privilege to reach out to more people if you make the event landing page mobile friendly. For example: You are creating a landing page for a music concert which includes a major participation form the youth and it is their idol that is performing. The youth today is always online because they have become super mobile friendly! Thus if you have generated a landing page for the music concert in accordance to mobile configurations, then you are going to get terrific response from the youth. You can apply this idea to all of your event landing pages and garner even better turnout. It is on you to use the power of technology to your side. Conclusion We hope you’ve enjoyed reading about what goes into creating an event landing page. Now it’s time for you to get onto creating a mesmerizing landing page for your event. if you have any questions, feel free to leave a comment below and we’ll get back to you as soon as possible!