Google never fails to go an extra mile in improving search experiences for users and advertisers by trying out newer updates. The most recent instance is Google running image tests in search text ads.

Sergey Alakov was the first to spot and post a screenshot of the ad test on his twitter page. This latest tryout is focused around Google Ads, screening an image from the landing page’s content and fetching it up into the ad block.

Here’s how the resultant search page looks like:

Google Search Text Ads

Although the test results are visibly evident, Google is clear on its stand that they have no new announcements to make as of now. So it isn’t apparent how far-reaching the test is or besides automobiles what other verticals are involved at present.

But one thing is certain that Google has image extension feature still on its table. Currently, it has been testing images in Sitelink extensions in a feature called Visual Sitelink.

So, let’s have a brief idea about it too:

CONTENTS

Wrapping up

With the innovative feature of image extensions in search text ads, you will for sure be able to draw more clicks to your website by visually grabbing the user’s attention.

In this article, I have tried to acquaint you with every aspect of Google’s latest Image extension test. Nevertheless, if you have points to add on, feel free to comment below.

Stick around for more such updates!

Have an insightful day ahead 🙂

FAQs

Google is experimenting with adding images from landing page content into search text ads to enhance visibility and engagement.

This test could make ads more visually appealing and improve click-through rates by incorporating relevant images from the landing page.

Yes, the test involves pulling an image directly from the content of the landing page associated with the ad.

The test seems limited to specific verticals, like automobiles, and Google is still redefining it.

Visual Sitelinks are mobile-only, swipeable carousels that display images with descriptive text, offering a more engaging format than traditional sitelinks.

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