Guest Blogging Guide: Master The Art of Guest Blog Posts

Table of Contents

• Introduction
• Step-by-Step Guide to Guest Blogging
  • Step #1: Discover Your Targets
  • Step #2: Best Guest Blogging Site With All Details
  • Step #3: Select The Best Of All Blogger Sites
  • Step #4: Finalize Topics
  • Step #5: How To Outreach Effectively?
  • Step #6: Responsive Outreach Pitches
  • Step #7: Outreach!
  • Step #8: Content Writing For Guest Blog Post
  • Step #9: After-Work Of Guest Post Being Live
• Conclusion
• FAQs

Introduction

Digital Marketers mostly come across questions like- how to get an approval to publish the guest post on high authority website?

What are the steps that one should keep in mind for getting a successful guest post?

If these questions have brought you here, you are at the right place. This blog will answer this question in detail just for you.

In this Guest Blogging Guide, we’re going to talk about everything that you need to know to be a pro on guest blogging. Yes, almost everything written down here will help you to publish a successful guest post, if followed consistently.

Additionally, exploring website ideas that align with your niche can help you identify platforms more likely to accept your guest posts.

We have broken down the entire complex-looking process into 9-simple steps which will guide you to publish a successful guest post and become a successful blogger. Don’t miss any!

Step-by-Step Guide to Guest Blogging

There is no magic or secret to this. You just need to follow the process step-by-step. Without any further ado, let’s directly dig into the detailed layout for you to create an amazing guest blog post.

#Step 1: Discover Your Targets

To be successful in guest posting, it is necessary for you to find out the blogs which have guest blogging options. Discover as much as possible to find appropriate blogs.

Google is always the best to get perfect results. We all agree with that, right?

Here are some of the search strings which will enable you to get the blogger site lists accessible.

It is of prime importance to understand who you are in competition with. You can get the data of your competitor guest post links by using user-friendly back links analysis tools like Ahrefs,SEMrush, Moz etc.

I would highly recommend using Ahrefs as that’s one of my favorites.

Here, you have to select only those links where your competitor has published a guest post.

E.g. Let’s say for Glorywebs.com, you will find all their posts using Ahref:

You can try searching with the below-mentioned search strings within all social media accounts and find blogger sites.

Following are some of the ways you can adapt to utilize the power of social media to its full potential and get onto a suitable blogger or influencer.

You might straight-away agree with me that hashtags have become an inevitable part of our online social lives. With our every post, be it on any social media platform, 2 -3 trending hashtags are always included. We all do it right?

Now we strongly believe that it has become a trend over the World Wide Web to use hashtags for professional gains as well. Here, we give you the most trending and response-giving hashtags that you can use to gain your chance to showcase your talent as a guest blog writer. Basically, find out and seize the opportunity.

Twitter has become a hub to find opportunities related to a variety of fields ranging from tourism, food, fashion etc.

We suggest you must go through the posts bearing #bloggerswanted to find your area of interest and juncture to pass on.

The following screenshot will help you understand the mentioned above, instantly:

You can search for #bloggersrequired to avail yourself with a number of posts welcoming guest bloggers on every niche.

This creates a window for you to peek in the current availabilities for guest bloggers all around the world, appreciating the hashtags.

Try following the trending hashtags and land yourself some great opportunities. Take some insights from the screenshot below:

Using the #guestpost and targeting your appropriate niche is very helpful.

Here, you may find posts published by other authors as a guestwhich clearly indicates that they are currently accepting guest authors.

All you have to do is find the right blog depending on your business niche. Here is the screenshot:

#Step 2: Best Guest Blogging Site With All Details

Now you have a list of sites, which will allow you to publish a guest post.

You can one by one open all sites and see how you can apply to this site. However, first go through my suggestions, which may aid your search.

For every popular blog, there is a page or a dedicated section commonly named as “Write for Us”, wherein the owners make it clear for their visitors if they want to write something interesting and impactful for them.

You can find “Write for Us” link in navigation or contact us page. Please click on the link and see where it redirects.

If you get “Write for Us” form then you have to fill all details for the blogger to review your application.

Or you may find guidelines that contain the entire basic requirement to write a guest post that talk about topic ideas the blogger is interested in, the total number of words, media, quality etc. Here is how it looks like:

If the website does not have a “Write for Us” page, then do not worry or panic, the website will have a “Contact Us” page where all the necessary details would have been mentioned for you to contact them with your idea to write a guest blog post.

You can surely apply by using this page if they have not publically declared whether they are accepting guest posts or not. This makes it easier to communicate so be precise about what you have to ask them. Later, in the steps, we have shared widely accepted formats to aid you to put your point through very appropriately.

If you don’t find “Contact Us Form” or “Write for Us” page then you might need to find their e-mail addresses using the tricks mentioned below.

Using this method, you can make sure of not missing out on your favorable websites, where you are willing to post as a guest author.

These are the few tools which will help you obtain the relevant email address:

They are useful in a number of ways, starting from threat intelligence to brand protection. They also provide Forensics and incident response with threat hunting and phishing detection. People often use it to aid in online fraud investigation as well.

In addition to all these aspects, Domain Tools can easily be used to find email addresses of particular website owners so that you can sincerely email them your interests about guest blogging.

It is one of the most affordable online identity providers. They cater to all your needs with their various product offers which perfectly boost your online presence requirements.

When compared to its competitors, whois.com has some of the best website builder plans, integrated email hosting packages with efficient digital certificate solutions. They as a company strive to make everything smooth for their customers.

Least expense, better quality and round the clock assistance are some of their strengths. They can definitely help you in finding the email of the blogger.

Just contact them and opt for WHOIS Lookup. There you can either enter the domain name or IP address to search for the particular domain name’s registration records. In this way, you will get the email address you desire.

Another world famous and much talked about the platform is Facebook, now known as Meta. Yes, you can find and make friends all over the world using this overpowered social media, but also do business by Facebook Marketing.

Many in fact, all business owners have taken it to Facebook, with full-fledged marketing strategies. Facebook has become a hub to everything be it any field. It is a must have for any active blogger.

You can easily go the page of your interest and click the “about” tab. There you will find the details about the account holder and will most probably find the email address which you can easily contact to or pitch in.

You might be aware of the amount of power the social media has! It is impeccable. There are a number of platforms at your service. You just need to register yourself with an email address and create your account.

If you don’t find “Contact Us Form” or “Write for Us” page then you might need to find their e-mail addresses using the tricks mentioned below.

Of the many, we suggest you will definitely find Twitter, Facebook & LinkedIn accounts and you can store all this information you gather in a spreadsheet.

Every blogger will have all or at least 2 of these accounts functional, which they might be most active on. If the blogger doesn’t respond to your email, you can always pitch them via Twitter as they are more active there.

Use the opportunities created by social media wisely to make connections. This will help you in finding a blogger that appeals to your interests; moreover, you can also narrow down your niche by going through the bloggers ongoing or previous posts.

#Step 3: Select The Best Of All Blogger Sites

Now, this step in the Guest Blogging Guide is of much more importance. You have to make a strong database first. To become an achiever in no time, you ought to search for the best blogging sites available.

You have to mark all the suitable blogs or their websites which fall under your niche. Once you have the right blogs in your target, only then it is advisable to start outreaching further. But make sure while outreaching you don’t make weird Guest Post Requests to the influencers.

If not done so, it is probable that you might end up wasting time and effort on wrong places or go in a wrong direction.

Therefore, before starting to outreach you should select the best of guest blogging sites. Here, we’ve provided you with some options that will help you make the decision.

Basically, if you want to garner more traffic from search engines, ‘Dofollow’ links are more useful. So, we highly recommend approaching blogs that can provide dofollow links first. Dofollow links are generally a vote stating your quality. Search Engine Optimization requires you to have dofollow links and is also known as Link Juices.

How to find if a link is dofollow or nofollow?

‘Right click’ on the author’s link and select ‘Inspect element’. It will look something like this:

If ‘nofollow’ isn’t mentioned in the code, it is by default considered a ‘dofollow’ link.

It’s your call if you would like to go with no-follow guest blogging sites but we suggest avoiding it.

Why not use the best when you can avoid it. You should compromise only if you cannot find appropriate dofollow links. Furthermore, you should only apply if websites have high domain authority and good traffic.

While you select the guest blogging website, the frequency of blog posts is a very important point to consider.

How often does the blogger update their blog shows a lot about its handling and connect to the audience.

If the blogger has not updated the blog for 1 or 2 years, it is pointless choosing such websites.

We would not recommend doing an outreach because there are minimal chances to get a positive reply.

Domain authority of the website should never be missed. Every website is going to have a domain authority count. Supposedly, you got a low domain authority site backlinks, and then it is not going to create an impact on the ranking.

So, we recommend that the blogger’s website DA should be above your DA (domain authority). Let’s say if your DA is 35 then you should go with the website having DA above 35.

As you might already know that social media platforms are immensely powerful thus for better prospects, you should always research the number of social media accounts and its follower count, the blogger has.

You should check social media follower comments and engagement levels of that blog. By doing so, you can be assured that the blogger is active and thus you can get a real-time response.

Another important thing that can help you to decide between blogs is the user engagement on your blog post. This can mean a lot of things, the comments, the likes and the shares everything adds up to the reputation. The number of people talks about the blog; there are more chances of it being a better website.

It also indicates a good amount of traffic and signifies that the bloggers allow good content to flourish. Thus, this will put your guest blog post in an advanced direction.

The next deciding factor can be the user interface or user experience the website provides. Without fail, you should consider the blog design as well, because nobody likes to read a blog where the page design doesn’t look good or isn’t appealing enough.

Now you are all set and can start approaching to all bloggers you have listed out but before that conclude a Title.

#Step 4: Finalize Topics

By now you should have all preferable sites listed in a spreadsheet. Do research on blogs that you have shortlisted and check what kind of topics they have published recently on their blog and try to come up with a new topic idea that best fits the blog.

You can find some common topics which have been published at all sites. So you can add those topic soon your list. To help you with this, we have noted down a few points:

Check out a few tools that will help you out to find topic ideas easily:

It is a very strong tool available online. As the name suggests it is meant to tell you “what the buzz is all about”. Using this you can get insights on all the trending topics or which are garnering the attention. You will get information about the influences in your niche and can also perform an analysis of your competitors.

Moreover, you get an idea about the latest keyword transitions. In a nutshell, using Buzzsumo will save your time, give you more relevant information, increase your chances to succeed and provide you with a sturdy platform for your guest post.

It is another beneficial tool where you can find many social media trending topics like on Instagram, Twitter which can be an essential boon to you. This will definitely help you to decide on a topic. They also provide you with business lead generation even with simple searches.

You can carry out various functions like template personalization, automatic Email outreach campaigns, tracking the e-mail statistics and build up strong conversations with other fellow visitors and followers. Furthermore, this tool can provide you with examples for a standard guest-post. I would suggest just going through them as well, for more reference.

With this one, you are bound to get the top news and information in real time. They have categories for everything, starting with the news, viral content, technology, sports, health, lifestyle, business etc.

According to me, it is literally the best informant which allows you to quickly see what’s happening and that too from trusted sources. You can use this smartly to track down the trending topics or blogs and get closer to selecting your niche, where you want to post as a guest.

Twitter can give you a number of the most relevant topics that too in sync with the events. Throughout the day, the week or even a month; the trending topics are most relevant to world occurrences. In this way, even the social media can lead you to a suitable title for your post.

#Step 5: How To Outreach Effectively?

Here are a few aspects to be considered when you are trying to outreach:

You must use a domain based email address to outreach otherwise your domain authenticity would be in question. This may otherwise make you look like a spammer.

You should first read the guest post guidelines and then accordingly send in your ideas. As the screenshot given explains the terms and conditions for a guest post.

#Step 6: Responsive Outreach Pitches

You can create a generic email template which will give you the ability for few of some modifications and perform an outreach quickly.

You should also create a template for the follow up email.
i. 1st follow up email template

ii. 2nd follow up email template

You should create a different email template as per social media platform. Here are some examples.

Twitter follow-up templates

You can use the same template for other social media platforms as well.

The more personalized your tweet is, more likely are your chances to get a response. Therefore, inculcate a habit of writing to the point yet impactful Tweets and Facebook posts.

You can create a specific template for info-graphics in social media and email template as well.

#Step 7: Outreach!

This is the point where you are all set and it’s time for a powerful blogger out reach. You can use tools or you can just manually outreach by sending emails. The decision is on you to opt either from various tools or manual ways.

You can send an email to all bloggers whose email addresses you have and make sure you select right email templates and the right topic as well. This is the simple basic method to perform an outreach. If you propose them interesting topics, the blogger would not deny and instantly approve it.

If you are applying to a particular site where they already have an option stating “Write a guest post” then that is where you have to place your information with the topic you decided upon. You can fill in, submit the form and wait for the reply.

Yet again we would like to show you the power of social media. Such online platforms provide you with an ability to outreach easier. You can directly send them a message by clearly stating your intentions, and ask for approval. The main benefit is that you don’t have to worry about your email going straight to the ‘Junk’ folder or getting it ignored in the crowd as they must be getting plenty of guest post requests on daily basis.

Here are some tools which make your life easy with simpler ways of outreach.

i. Google Docs

It is a tool that is very useful in many ways.

Firstly, it will help you to create outlines and templates for the process of reaching out. You can always access it from anywhere and any device by using your Google account.

Secondly, you will be always aided in correcting all the grammar or spelling mistakes, providing you with proper suggestions wherever you are wrong or missing out.

Moreover, it has a wide range of functions and formats in-built, so that you can easily get many options to choose from according to your requirements. Even you can edit your outreach campaign on the go and not worry about errors.

Here is the template you can use. Make a copy of it and Add/remove fields as per your requirement to make it more customized.

ii. Buzzstream

As they say, Buzzstream makes outreach a snap! Yes indeed outreaching much more easily with BuzzStream at your help. Let me explain.

It screens everything based on your requirements- from contacts to social profiles, in turn helping you to find most the influential contacts. You can leave it to them and not worry about “what will work and what would not”.

They pitch accordingly and become your digital PR. A lot of digital marketers & influencers use this tool to outreach people as it is more customized and proficient.

iii. Traackr

It is basically an influencer management platform. They have a belief system that such influencers can offer some unique ideas for a brand or even an individual to directly reach to the community and gain their trust.

A new social net invented by them allows you to interact with your peers and mainly the blogger you want to reach very easily. Their technology and team be by you throughout your outreaching process. You can also contact them for Search Engine Optimization.

iv. Pitchbox

I, myself find this tool better than others as it is very simple and not at all confusing for the first time users. It helps you search for bloggers & influencers in your niche and data publishers in a very short amount of time.

I must say, they have a very intuitive keyword search which gives you a wide number of profiles to look at and then outreach. It is smart enough to track your every step in your process of reaching out for your guest post.

You can also opt for an automatic follow-up with an email, which saves your hours together and also gets a boost for your response rates.

v. ContentMarketer.io

You can freely outreach via emails with templates loaded with tracking, scheduling and follow up sequences.

You just have to add your goal and the recipients in the provided steps.

Personalization is also provided wherein you can edit and choose from the wide range of effective templates for the email.

vi. Ninja Outreach

You, like every aspiring guest post writer, will be willing to have a personalized; compelling outreach campaign and this tool can provide you with the same.

They also provide influencer marketing with instant access to about 25 million bloggers, that too hassle-free. You can also try the link building outreaching options which increases your traffic after the guest post.

Also, you can easily manage and track all your conversations without creating an outburst or missing any information.

Here, Campaign Managers are appointed if anyone has massive outreaching requirements. This tool will definitely save your time and generate a higher response, simultaneously.

vii. GroupHigh

This tool streamlines and gears up all the stages of blogger outreaching. A detailed blog outreach strategy is outlaid.

They help you identify the appropriate bloggers that you can reach out to, from more than 15 million blogger profiles that write about almost any topic. Their belief is that, while outreaching bloggers- more is less.

You are able to create blogger reports wherein you can summarize your content, check out the best performers and recapitulate your mentions.

#Step 8: Content Writing For Guest Blog Post

As soon as you get a positive reply from the blogger, you can finalize the topic of the guest post with the blogger. Make a note; do not lose the bloggers interest in your topic. Keep them engaged in short and apt emails or messages.

Before you start out to write, decide the wireframe of the content appropriately. It is a must needed step to write a powerful blog post as the content you write should be able to maximize your reach across search engines.

Here are some important tips which will help you to decide the structure of your content:

#Step 9: After-Work Of Guest Post Being Live

There are a lot of ways by which you can make sure that your guest blog post becomes viral. We have noted down a few and most effective ways below for you to reap the benefits instantly.

Conclusion