Comprehensive Guide To Google Ads with Tips [2024 Latest]

There are five main campaign types in Google Ads. You can choose one campaign of these five. Let’s discover the importance of every campaign in this Google Ads guide 2024.

1. Search Ads Campaigns

Search ads are text ads displayed on Google results pages. For example, searching for “Web development” shows sponsored results. Search advertising has the advantage that Google looks for information first. These ads look similar to other search results, making users more likely to click on them.

1.1 Responsive Search Ads

Responsive search ads allow you to enter up to 15 headlines and four descriptions. Google then mixes and matches these to find the best combinations. Unlike traditional static ads, responsive ads dynamically test and optimize to get the most clicks.

2. Display Ads Campaigns

Google’s Display Network comprises websites in various industries that display Google Ads. Website owners earn money per click or impression, while advertisers can reach audiences that match their target personas. These ads are usually images designed to catch users’ attention. Here, you can see a real display ad example on the Forbes website.

3. Video Ads Campaigns

As we know, YouTube is also a search engine. The right keywords can place your ad before a video, catching the user’s attention. For example, a video ad might appear in the middle of a tutorial on how to cook rice.

4. App Ad Campaigns

Google App Campaigns promote your product on applications on the Google Display Network, YouTube, Google Play, and Google Search. You can run ads to encourage app installs or specific actions within the app. Unlike other ads, you don’t design the campaign. Instead, you provide Google with your app’s information, target audience, and bid. Google then handles the rest to show your app to the right people.

5. Shopping Ad Campaigns

Google Shopping Ad Campaigns are another type of Google Ad. These ads appear on SERPs and show detailed product information, like price and images. You create them through Google Merchant Center by inputting specific product details. Instead of promoting your entire brand, Shopping Ads focus on specific products or product lines. If you have an eCommerce platform and you want to know how to run google ads for ecommerce, this ad campaign is for you.​ For example, when you search for ‘Women Watch,’ you will see ads for different brands at the top and sides of the page. The top ads are Google Search ads, while the side ads are Shopping ads optimized for ‘Women Watch.’

Now let’s discuss budgeting, which is the next aspect of Google Ads costs. This isn’t always the case; more frequently than not, it stems from a misconception about how Google AdWords budgeting operates. As you are interested in learning how much would it cost to advertise on Google, this section will resolve your query.

If you wish to set up Google Ads but deciding the budget, bidding, and setting the spending limit is something you’re underconfident about, we’re the top Google Ads Management Agency in the US to make it a cakewalk for you.

Let’s go over the five crucial stages in this part to help you start successful and, most importantly, lucrative Google Shopping advertising from scratch. This is how you run Google ads that get you buyers from visitors.

Step 1: Set Up Google Merchant Center

Setting up a Merchant Center account is the first step in establishing Google Shopping advertising, and as we’ve already mentioned, this is a prerequisite. The primary location for merchants to contribute information about products in the form of a feed is Google Merchant Center. Accurately enter your company details, including name, nation, and time zone, by following the instructions for creating a Merchant Center account. Correcting the timezone is crucial since it affects when your feed retrieves data. After the account is successfully created, you must confirm that you own your website and link it to the Merchant Center account.

This may be done immediately in the Merchant Center by submitting an HTML file to the website or by adding a tag to the page using Google Analytics. By selecting “Shipping and returns” under “Settings,” you can also configure account-level shipment and returns in Google Merchant Center. If postage is the same for every product on sale, use account-level shipping and make sure the shipping charges match those on your website. As an alternative, you may use the delivery [shipping] property in your feed to specify the delivery cost and duration for each product, which is something we will go over.

Connect Google Ads to the Merchant Center Account
While all of the crucial data that underpins Google Shopping is stored in the Merchant Center, campaigns are produced and managed inside Google Ads. Thus, connecting your Google Ads and Merchant Center accounts is the second step in setting up Google Shopping Ads. Click “Settings” and then “Linked accounts” in your account with Google Merchant Center to accomplish this. You may choose the Google Ads account you want to link by selecting it from the list of accounts that appear. Once the link request has been approved in Google Ads under “Tools and settings” > “Linked accounts,” the Merchant Center will open and may be handled from this location.

Step 2: Establish a Product Feed

To have items appear on Google, a primary product feed must be produced and submitted to the Merchant Center. Although it is feasible, it is not advised to manually add items to the Merchant Center. This might only be applicable if the merchant is selling a small selection of goods. When there are more than three items, this method of setting up and managing goods in the Merchant Center becomes quite inefficient.

Requirements for Google Shopping Product Feeds
Product attributes make up the feed; certain qualities must be met for a product to be accepted for Google Shopping. Every product has to have the following qualities:

ID (id)
Title [headline]
Characteristic [description][link]
Picture URL [picture_link]
Accessibility [accessibility]
Date of availability [date_of_availability]
Cost [cost]
MPN [mpn] or GTIN [gtin]

You should also take into account the extra features listed below, keeping in mind that your product feed’s chances of success on Google Shopping will increase with its level of relevance and accuracy. Google product categories, extra picture links, discounted pricing, condition, size, color, and so on are a few examples.

Utilize Google Merchant Center to Upload Your Primary Feed
Click the Add icon in the Merchant Center’s “Feeds” section to input feed details, such as language, target countries, and the feed destination—Google Shopping should be chosen.

A Third-Party Feed Management Tool Would Be Useful
A third-party feed management solution helps expedite the process of configuring a product feed and submitting it to Google Merchant Center. In addition to automating product data feeds, merchants and advertisers may optimize them for increased earnings with the help of the DataFeedWatch Google Shopping feed management system.

Step 3: Establish Ad Goals

Before launching any kind of strategy, a Digital Marketing agency will establish objectives for your business. It is the same situation when you run Google Ads campaign. If you plan to use PPC advertising, you must set realistic goals for the advertisements. With your campaign, what goals you might want to accomplish? For example, what is your desired outcome in terms of leads, conversions, and click across rate (CTR)? You may create and accomplish all of these different kinds of goals with a PPC campaign. Setting campaign goals is the first step to becoming an expert in Google AdWords.

Determine Who Your Targeted Market Is?
As the next step in this Guide to Google Ads, you need to identify your target. It’s important to identify who is intended to view your ads. You must first identify your target demographic, as your ads are designed to appeal to them. Consider your ideal client when determining your target audience. A lot of companies build personas, creating several kinds of individuals within their target market. They build ads that are appealing to these kinds of people using these profiles.

What does your ideal customer do, in your opinion? What time do they log on to the internet? What do they look for, and with what tools do they search? When determining the target demographic for your PPC management, these are crucial questions to ask yourself. You may design more effective Google Ads ads for your target audience once you have identified who they are.

Perform Research On Keywords
Keywords drive PPC advertisements. Your advertising appears in the search engine results when these terms are typed in. The proper keywords must be chosen for your campaign while using Google Ads. You must perform keyword research for this. To assist you in selecting the best keywords for your initiative, a variety of research tools are available. You should concentrate on long-tail keywords while you search for other keywords.

These are sentences of three words or more. Because long-tail keywords are more focused and likely to attract quality leads who are looking for the most appropriate outcomes, they increase campaign traffic. By researching long-tail keywords, you may draw in leads that are more suitable and inclined to buy. You’ll increase revenues for your company by doing this.

Step 4: Set On A Budget

You must choose your budget when you build and run Google Ads campaign. Your campaign’s budget plays a crucial role in determining the duration of the campaign and the quantity of leads that may be generated. The fact that you may run a campaign without a set budget is among the top Google Ads recommendations.

As you determine your budget, you should have the highest possible offer in mind. The most you are ready to pay for each click on your advertisement is your maximum bid. You should take your maximum bid into account when determining your budget. Think about how many clicks you hope to receive and how much it will cost you.

Step 5: Craft Your Google Ads

Effective advertising is a need when using Google Ads. You must produce advertisements that will entice viewers to click on them. You should incorporate the right keywords into your ad content first. This guarantees to your viewers that your advertisement is pertinent to their quest. The next thing you should do is write a captivating headline.

To entice readers to click on your advertisements, you need to craft a compelling title. Finally, you must instruct your audience on what to do next. To encourage them to take action and become a paying client, include a call to action (CTA) in your advertisement. To make a better advertisement for your campaign, use these components. Making compelling advertising that draws in the interest of your leads will increase the number of clicks on your advertisements.

Your ad is ready to go live as long as it doesn’t receive a Google Ads rejection. If you would want assistance with automated targeting, you may also employ Performance Max advertisements (PMax). View sample PMax advertisements to get an idea of how they could appear in real life.

Now that you know how to advertise on Google, here is a list of some practical and useful tips to help you create successful Google Ads. We have discussed these in detail but it is important to use this as a handy checklist and refer to it often.

To sum up, we can say that if you wish to run Google Ads efficiently, you must improve your Google Ads optimization to uplift your ad rank and enhance sales and return on investment by focusing on the appropriate metrics, relevant keywords (the same terms that your ideal client is searching for), optimized landing pages, ad relevancy, and different bidding techniques. Above all, you may take advantage of all those perks without going over your budget.

This advertising works well for bringing in fresh, reliable leads for your company. Learning Google AdWords will enable you to plan a strategy that efficiently generates quality leads that become customers. If you feel intimate, fear not as we are here. Being the top-ranked Google Ads agency, we ensure your Google Ads Campaign success in the shortest possible time at affordable rates.