13 Types of Facebook Ads for Effective Advertising

Image Ads are the most basic of all ad formats which contain a single image, and that can be used in different ad formats, placements, and aspect ratios. These ads are easy to make and can showcase your product/service effectively if you use high quality photos. This ad is an all-round choice and can be used at any stage of the funnel, be it creating brand awareness or promoting a sale to increase conversions.

Though image ads are a good choice, but can be limiting after some extent as you can only use one image to convey your message across. If you want to show how your product/service works or if you want to promote multiple products, image ads are not the best ad type for you. Focus on the aspect ratio while designing Image ad so that your end image does not get stretched off, make quality images, keep the limited text in the image.

Objectives of Image Ads

Video Ads are basically a single video promoting your product or service. Video Ads are more efficient and drive higher engagement, and even smaller and mid-sized companies can make simpler videos to connect with their audiences. The only disadvantage of video advertising is that it is time-consuming. So, if you want to convey a simple message, an image or carousel ad will help you more efficiently. Make sure that you keep your videos short (15 seconds or less), and start the video with a bang to keep the audience engaged.

Objectives of Video Ads

You might have seen polls on Instagram; however, you should know that both Instagram and Facebook offer brands an opportunity to engage with their audiences through polls. These polls are seen at the bottom of the photos and videos, which lets users engage with your content and understand what your company offers.

Objectives of Poll Ads

Carousel Ads – An ad that contains multiple images or videos. Each image or video has its own content, headline, and hyperlink. These ads give advertisers an opportunity to promote multiple products, as each one will have its own landing page specifically tailored for that one product. Readers can scroll through multiple pages to know what the company offers.

The carousel ad format can also be used to tell a story or for an explanation by dividing each section across multiple sections of a carousel. To make such ads, make sure of using top-performing images at first to attract users and link multiple landing pages for a better personalized experience.

Objectives of Carousel Ads

Slideshow Ads use multiple images or videos to create a story. You can create your own story using 3 or more images or videos which can let readers walk through a complicated sequence or simplify a complex process. These ads are more like video ads because they use five times less data and are made to be used in markets with limited internet connection. Slideshow ads can work as a great alternative for the individuals without video-making experience who desire to catch the reader’s attention with sound and effects making their ad effective.

Objectives of Slideshow Ads

A Collection Ad provides a mobile-window shopping like experience where readers can scroll up through your product lineup with just one tap. You can think of these ads as a more updated version of a carousel ad. Both show off your product lineups, but collection ads are more customizable and full-screen.

Large online stores should consider using this type of facebook ad, however, companies selling limited products must explore better options for their ad campaigns. Fill your catalog with multiple products, use an eye-catchy image, and let the facebook algorithm decide which products should be included from your catalog for each user.

Objectives of Collection Ads

Instant Experience Ads, which were formerly known as Canvas Ads, are mobile-only interactive ads that allow users to engage with your content on Facebook. With these ads, readers can see a carousel of pictures and interact with them by tilting in any direction, zooming, and scrolling with the fingertips. Instant Experience Ads load 10X faster than the standard mobile web application. This, overall, is a great ad format, however, if you are not as tech-savvy, you should stick to other basic ad formats initially. Use a predefined template so that you can save time.

Objectives of Instant Experience Ads

Lead Ads have an instant form attached to them, allowing you to collect valuable information about your future customers. You can use this information for future promotions, do market research, or drive engagement with your brand.

Objectives of Lead Ads

Dynamic ads are great for remarketing through which you can promote your products to already interested customers. These ads target users based on their previous actions on your website with a well timed ad. To use this ad format correctly, make sure that you upload the product catalog on Facebook and ensure that the pixel is correctly installed on the site. Further, Facebook does the automation and retargeting job in real-time.

Objectives of Dynamic Product Ads

You can see Messenger Ads in the main tab of the Facebook Messenger. While users are chatting with their friends, they can see these ads in the inbox amongst their conversations. Users can click on these ads to start a conversation with your page.

Objectives of Messenger Ads

Story ads are an immersive full-screen experience that appears in between stories on Facebook, Instagram, and Messenger. These ads can be created using images, videos, or carousels. Stories provide more freedom of expression than a typical picture or video. You can make a long-lasting impression on the viewers by experimenting with emojis, effects, and AR.

The story ad format is great for showing off your brand, however, stories do appear in Facebook feeds. Therefore, they are not a one-size-fits-all solution for advertisers. The content in the stories need different formatting than video or image ads, which means you will have to create unique content especially for stories, ultimately adding to the overall workload.

Objectives of Stories Ads

When snapchat launched their lenses feature back in 2015, they pioneered this type of facebook ad. Creating Augmented Reality Ads is challenging but they have proven benefits for engagement and campaign effectiveness.

Objectives of Augmented Reality Ads

Many brands hold regular events to boost brand awareness and generate more leads. Utilizing Event Ads on Facebook can enhance your event promotion on this powerful platform. After creating an event, promoting it can help increase turnout and ticket sales revenue. You can create your event using Facebook Ads Manager or promote it directly from your page.

Objectives of Event Ads