Discover 20 Types of Landing Pages to Maximize Conversions

Summary

If you’re looking to promote a new product, offer a service, or expand your email list, landing pages are a powerful way to boost engagement and generate conversions. But with various types of landing pages designed for different goals, picking the right one can be overwhelming. That’s where we step in to help you find the perfect fit for your business needs. This blog covers 20 types of landing pages along with landing page examples to help you come to a decision.

Introduction
Landing Page Categories
20 Types of Landing Pages
- #1 Lead Capture Landing Page
- #2 Squeeze Page
- #3 Splash Page
- #4 Newsletter Landing Page
- #5 Click-through Landing Page
- #6 Get Started Landing Page
- #7 Paid Advertising Landing Page
- #8 Referral Landing Page
- #9 Ideal Validation Landing Page
- #10 Pricing Page
- #11 Long-form Sales Landing Page
- #12 Unsubscribe Landing Page
- #13 About Us Landing Page
- #14 Coming Soon Landing Page
- #15 404 Error Page
- #16 Product Page
- #17 Video Landing Page
- #18 Event Registration Landing Page
- #19 Webinar Landing Page
- #20 Thank You Landing Page
Create Landing Pages with Glorywebs
FAQs

Introduction

When it comes to growing your business online, landing pages are one of the most effective tools for turning visitors into leads or customers. Whether you’re promoting a product, offering a service, or building a mailing list, a well-structured landing page design can make all the difference in boosting your conversion rates. However, with various types of landing pages tailored to different goals, it’s essential to choose the right one for your needs. In this blog, we’ll explore the most common types of landing pages and how each can serve your business objectives.

Landing pages are powerful because they focus on one specific goal, guiding visitors toward a clear action like filling out a form or making a purchase. As per the Unbounce report, The effectiveness of a landing page is evident, with the median landing page conversion rate across all industries sitting at 6.6%. That means a well-optimized landing page can significantly boost your chances of turning clicks into conversions, whether you’re generating leads or driving sales. But not all landing pages are created equal—each type serves a different purpose. Understanding the right kind of landing page for your business needs is key to maximizing results.

Landing Page Categories

Before diving into the specific types of landing pages, it’s essential to understand how to create a landing page and the broader categories they fall into. Each category serves a unique purpose based on where the landing page is hosted and how it interacts with the overall user experience. Here are the three main landing page categories you should be familiar with:

Standalone Landing Pages:

Standalone landing pages exist independently from your main website and are designed to focus entirely on a single goal, such as capturing leads, promoting a product, or offering a service. They eliminate distractions like navigation menus or additional content, guiding visitors toward a clear action—be it filling out a form or making a purchase.

When to use:

Running a specific marketing campaign (e.g., Google Ads or email marketing).
Promoting a limited-time offer or event.
Collecting leads for a webinar or consultation.
Standalone landing pages are perfect when you want to create a laser-focused experience that enhances conversion rate optimizations without pulling the visitor away with other distractions.

In-Website Landing Pages:

These are landing pages that live within your main website and are integrated into its overall structure. While they are still designed with a specific goal in mind, such as encouraging sign-ups or promoting a product, they maintain the website’s branding and navigation elements.

When to use:

Promoting ongoing services or products that are central to your business.
Providing additional resources or content within the site structure, such as case studies, service offerings, or pricing pages.
Offering content that visitors may want to explore further without leaving the main site.
In-website landing pages are ideal when you want to offer visitors the ability to take action but still explore other parts of your website.

Microsites:

A microsite is essentially a mini-website focused around a single topic or campaign, usually consisting of a few pages. While it’s more detailed than a typical landing page, it remains tightly focused on a specific product launch, event, or campaign. Microsites allow for more storytelling and exploration while still guiding users toward a central goal.

When to use:

Hosting an in-depth campaign, product launch, or event that needs multiple pages for more detailed information.
Creating a specific brand experience or narrative that separates from your main website.
Offering resources, features, or content that require further user engagement.
Microsites are useful when a single landing page isn’t enough to provide the information or experience your visitors need to make a decision, but you still want to keep the content focused and separate from your primary website.

After understanding these categories, you can now explore the specific types of landing pages and how each one fits into your overall strategy.

20 Types of Landing Pages

There are various types of landing pages designed to achieve specific business goals, from collecting leads to promoting products or services. Knowing the differences will help you choose the right one for your campaign. Here’s a breakdown of the 20 most common landing page examples and their ideal use cases.

#1. Lead Capture Landing Page

A lead capture landing page is designed to collect visitor information, such as names and email addresses, through a form. It typically offers something valuable in return, like a free download or a discount, and is focused on gathering leads for further marketing efforts.

Best for:

Building an email list.
Collecting contact information for follow-up marketing.

#2. Squeeze Page

A squeeze page is a simplified version of a lead capture page, focused on getting minimal information (usually just an email address). The goal is to build your mailing list quickly by offering a small incentive like an ebook or checklist.

Best for:

Fast lead collection for email marketing.
Offering downloadable content or quick promotions.

#3. Splash Page

Splash pages are typically the first page visitors see when they arrive at a website, often containing minimal content and acting as an introduction. They can feature announcements, special promotions, or language and region selectors.

Best for:

Making announcements or offering limited-time deals.
Directing visitors to different versions of your website.

#4. Newsletter Landing Page

This type of landing page is designed specifically to encourage visitors to sign up for a newsletter. It offers a simple form and highlights the benefits of subscribing, such as receiving exclusive content or special promotions.

Best for:

Building a subscriber list.
Promoting email newsletters for ongoing engagement.

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#5. Click-Through Landing Page

A click-through landing page is used to warm up potential customers before directing them to a final destination, such as a product page or sign-up form. It provides basic information and a strong CTA but avoids asking for too much upfront.

Best for:

E-commerce sites and online product sales.
Bridging the gap between ads and final purchase decisions.

#6. Get Started Landing Page

The “Get Started” landing page encourages visitors to take the first step in using a service or product. It typically features a strong call to action, such as creating an account or starting a free trial.

Best for:

Promoting trials, demos, or sign-ups.
Encouraging first-time engagement with a service.

#7. Paid Advertising Landing Page

These landing page examples are specifically designed to align with paid ad campaigns (e.g., Google Ads, Facebook Ads). They are highly targeted to the specific audience of the ad and often focus on a single goal.

Best for:

Converting traffic from paid ads into leads or sales.
Supporting PPC or social media advertising efforts.

#8. Referral Landing Page

A referral landing page is where visitors land after being referred by another person or business. It typically features a personalized message and incentives for both the referrer and the new customer.

Best for:

Customer referral programs.
Offering rewards for referrals to encourage sharing.

#9. Idea Validation Landing Page

This landing page is used to test whether a new product, service, or concept will appeal to your target market. It gauges interest through pre-sales, sign-ups, or surveys before fully launching the idea.

Best for:

Testing new product ideas or market demand.
Gathering feedback before launching a new service.

#10. Pricing Page

A pricing page presents detailed pricing options for a product or service, allowing users to choose between different plans. This type of page is optimized to help visitors make a purchasing decision.

Best for:

Displaying pricing tiers for subscription-based services or products.
Encouraging users to select a pricing plan that meets their needs.

#11. Long-Form Sales Landing Page

This type of landing page example uses persuasive storytelling and detailed information to convince visitors to make a purchase. It often includes testimonials, product benefits, and a strong call to action.

Best for:

Selling high-ticket items or services.
Providing in-depth information to persuade potential buyers.

#12. Unsubscribe Landing Page

When users decide to unsubscribe from your emails, this page appears, offering a chance to reduce email frequency or stay subscribed with different preferences.

Best for:

Reducing the number of unsubscribers by offering options.
Gathering feedback on why people unsubscribe.

#13. About Us Landing Page

An “About Us” page highlights your company’s story, values, mission, and team. It helps visitors understand who you are and builds trust, particularly for first-time visitors.

Best for:

Building credibility with potential customers.
Sharing your brand’s story and culture.

#14. Coming Soon Landing Page

This type of landing page builds anticipation for an upcoming product, service, or website launch. It usually features a sign-up form so visitors can be notified when the product or service becomes available.

Best for:

Generating excitement and leads before a launch.
Offering early access or exclusive offers to subscribers.

#15. 404 Error Page

404 are the types of landing pages that appears when users try to access a page that doesn’t exist. A well-designed 404 page not only informs them but also redirects them to relevant content or provides a search option.

Best for:

Redirecting lost visitors to other parts of your site.
Reducing bounce rates when users encounter broken links.

#16. Product Page

This one, amongst the types of landing pages, focuses on showcasing a specific product, providing details like images, features, and benefits. The goal is to convince the visitor to make a purchase or learn more.

Best for:

Highlighting individual products or services.
Encouraging direct purchases or inquiries.

#17. Video Landing Page

Video landing pages use video content to engage visitors and convey information more dynamically. The video is often the central element of the page and is used to increase engagement or explain a product or service.

Best for:

Explaining complex products or services in an engaging way.
Improving user engagement with visual content.

#18. Event Registration Landing Page

This page is designed to encourage visitors to sign up for a specific event, such as a conference, webinar, or seminar. It usually includes event details, benefits, and a registration form.

Best for:

Promoting and registering participants for events.
Increasing attendance for webinars or in-person events.

#19. Webinar Landing Page

A webinar landing page is used to capture registrations for an online webinar. It highlights the key takeaways, speaker information, and date/time, along with a sign-up form.

Best for:

Hosting online training or informational sessions.
Building a list of interested leads for future marketing.

#20. Thank You Landing Page

A “Thank You” page appears after a visitor has completed an action, such as submitting a form or making a purchase. It acknowledges their action and often offers additional steps, such as sharing on social media or downloading a resource.

Best for:

Post-conversion engagement and providing next steps.
Offering additional resources or upsells.

By understanding the different types of landing pages and when to use them, you can strategically design pages that align with your business goals and drive more conversions.

Create Landing Pages with Glorywebs

If you’re looking to build landing pages that deliver real results, Glorywebs is your ideal partner. With over 12 years of experience in the digital marketing and web development space, we have honed our expertise in creating high-converting landing pages tailored to your business goals. We also utilize the latest landing page optimization tools to ensure maximum performance. Whether you’re aiming to capture leads, promote a product, or host an event, our team ensures quality work that drives measurable success.

Here are the key benefits of choosing us:

12+ Years of Experience: With over a decade of industry expertise, we know what works to create landing pages that drive conversions.
High-Quality Work: We prioritize attention to detail and deliver professional, effective landing pages that align with your brand and objectives.
Trust & Integrity: We believe in building strong, long-term relationships through transparent communication and reliable service.
NDA Protection: Your ideas are safe with us. We ensure your intellectual property is protected through non-disclosure agreements (NDA).
Agile Processes: Our flexible, agile approach allows us to adapt quickly to your needs, ensuring timely delivery and a smooth project experience.
Client Satisfaction: Your success is our top priority. We focus on delivering results that meet your expectations and help you achieve your business goals.

With Glorywebs, you’ll get landing pages that not only look great but also convert, helping you grow your business effectively.

FAQs

What is a landing page, and why is it important for my business?

A landing page is a standalone web page designed for a specific marketing campaign or goal, such as capturing leads or promoting a product. It’s important because it focuses visitor attention on one action, increasing the likelihood of conversions.

How do I choose the right type of landing page for my business?

The right landing page depends on your specific goals. For lead generation, a lead capture or squeeze page is ideal. If you’re promoting a product, a product page or video landing page may work best. It’s important to match the landing page type with your campaign’s objective.

20 Types of Landing Pages: Find the Perfect Fit for Your Business

Summary

Table of Contents

Introduction