What is Facebook Ads Manager: A Comprehensive Guide

When you set up your Facebook ads, you will get many helpful features to create more effective campaigns. Here are four useful features of Facebook Ads Manager.

Campaign Creation

Facebook Ads Manager lets you create, edit, and publish ad campaigns. You can set budgets, target specific audiences, and choose where you want to show your ads.

Audience Insights

One great feature of Facebook Ads Manager is audience insights. This tool helps you learn more about your target audience, such as their location and online behavior. It can help you create better campaigns. You can see who’s interacting with your ads and whether they are your target audience or not. You might also discover new or specific groups engaging with your ads the most.

Advanced Targeting

Advanced targeting helps you create your perfect audience by targeting specific groups. Here are three popular options:

Ad Performance Tracking

The Facebook Ads Manager offers a deep analysis of ads regarding impressions, clicks, conversions, and the cost per result. These insights will help you track the significance of your campaign and enable you to implement tips for optimizing Facebook ads according to its present performance.

Now that we have explained the question, What is Facebook Ads Manager? We will discuss how to set up your Facebook Ads Manager. It can feel stressful if you are new, but you do not have to feel stressed. Here are detailed step-by-step instructions to help you navigate it easily.

1. Create New Campaign

To find your Facebook ad account, you have to go to your Facebook business profile and click the small drop-down arrow in the top right corner. Select “Manage Ads” from the options that appear. This will take you to Facebook Ad Manager, where you can build and manage your ad campaigns.

2. Set Your Campaign Objective

The first step is to create your new campaign. Now, you have to choose your campaign objective, which means deciding what you want to achieve with your Facebook ads. Having a clear goal for your campaign is essential for success with paid advertising. It offers six different objectives:

Each objective affects your ad placements. For example, if you choose an awareness objective, then your ads will be displayed to a wide audience. If you select an engagement objective, it will focus on users likely to engage with your ads.

You have to Understand the differences between these objectives. This can guide you in selecting what aligns best with your business needs. For example, a new shop or company might focus on awareness first to build a customer base. Then, they can switch to sales objectives.

You can also determine the payment method for your ad campaigns in the same setup screen. You can choose between the Reservation method and the Auction method. The Reservation method offers predictable performance goals, while the Auction method offers more flexibility with less predictable results.

3. Create Campaign Name

When you are running multiple advertising campaigns on Facebook, it becomes important to name each campaign to stay organized. This is especially helpful when you run similar ads with slight variations for different audiences. You can easily and quickly identify and manage your ads by naming your campaigns. This allows you to find the right campaign without having to search through all of them.

4. Set Budget

You have set the campaign name in the previous step. The next step is to choose a daily or lifetime budget in the Facebook Ads settings. Daily budgets are averaged over a week, and Meta may spend up to 70% or more than that per day based on market opportunities. It is very challenging for anyone to decide how much to spend on Facebook ads. Many experts advise small and medium-sized companies that they should spend only 10% to 30% of their marketing budget on Facebook ads. They can set their range from a few hundred to several thousand dollars monthly. However, Facebook Ads Manager also allows for lower budgets, such as a single dollar. This special offering enables you to launch an ad with a minimal budget and evaluate its performance over several days.

When you set your budget you have to remember something. First, you are not only spending money to gain customers. But you are also attracting prospects who visit your site, watch your videos, or subscribe to your email list. At this stage, you have to choose a start date for your campaign. You can also set an end date but it is optional. Marketers use this feature to prevent overspending.

5. Set Your Target Audience

Your next step is to set your target audience. This means you have to decide which audience will see your ads. You can choose from three different types of audiences:

You can use detailed targeting options to get the perfect match, which is one of the significant benefits of Facebook Advertising. You can select options like gender, age, location, language, interests, demographics, and behaviors. After you set these parameters, you will get an estimated audience size. It is a good idea to begin with a broad audience and then reduce it based on the data collection from your campaigns. You must explore Meta’s targeting options to increase your ad’s performance.

6. Build Your Ads

Once you have set a campaign and budget, it is time to create your ads. It is the most important part of your Facebook advertising. Your Facebook Ads should be high-quality and attention-grabbing to stand out in users’ feeds. Here is a simplified process:

You can create effective ads that attract and engage your target audience by following the above process.

7. Review Campaigns and Launch

After creating Ads, it is important to check the preview screen to review your ad’s appearance. Users will see the same Ad differently because of their devices. So, by selecting an appropriate ratio, you have to check that your ads look good on tablets, desktops, and phones.

You must review all the information you have added to Facebook Ads before publishing. Your images, videos, and text should clearly share your message with your target audience. If you are satisfied with your Ads then click the Publish button to submit your campaign for approval. Facebook will review your ad. It will take up to 24 hours, but most of the time it only takes a few hours.

Facebook ads are a great way to bring new leads to your business. You can quickly create a successful advertising campaign with advanced targeting options and easy setup. If you find this process difficult, our Digital Marketing Services can help you. With experience over a decade, we will create Facebook ads that connect with your audience and encourage engagement with your brand.