Local SEO is a hot topic in internet marketing right now. And this is the reason why you should scale your business with white label local SEO.
Don’t believe us? Stats say it all.
Think with Google says that “near me” mobile searches have seen a whopping 500 percent increase since 2016.
Another study claims that 78 percent of the local-mobile searches result in offline purchases.
So users are using local search extensively, and this is the reason why businesses are investing generously on local SEO.
As per predictions, the SEO industry will be worth $80 billion. And this is not the worldwide scenario but SEO spending in the USA alone!
Here lies the perfect opportunity to offer white label local SEO services to your clients. Create local SEO packages as per client needs, finalize the deal, outsource local SEO service to an agency, and that’s it!
With this business plan, you are all set to rake in lucrative profits by investing minimum resources.
Not sure how to proceed with the plan? Read on to know more about scaling your business with white label local SEO.
What is White Label Local SEO?
If you have reached so far, you must know what local SEO is? It’s the process of optimizing your website for a better, targeted local reach.
Local SEO aids in ranking your website on the first page of search engine result pages (SERPs) for a local query. Local SEO is helpful in:
- Extending your reach to a local audience
- Increasing footfall of prospects
- Building your authority in the local region
- Promoting online-to-offline (O2O) marketing efforts
A company that offers local SEO to a client is simply called an SEO service provider. But when the same company offers local SEO services to a client of another company, it becomes a white label local SEO company.
Sounds confusing? Have a look at the image below.
Company A (white label supplier) is the entity that provides local SEO service. Company B (reseller) is the entity that acts like a middle person. It fosters a partnership with the service provider, and it also manages the client.
Company B buys the service from Company A and delivers it to the client. When it comes to branding, it will be in the name of Company B and not company A.
Let us take an example.
You operate a digital marketing agency called ABC Digital. Recently, you sold a local SEO package to a client who opened a Chinese restaurant in San Francisco. He wants to promote his business in the nearby region, by offering customers delectable cuisines and hefty discounts.
Now you outsource the task of doing local SEO for this restaurant to an SEO agency. You ask the agency to perform local SEO on your behalf. The agency will communicate with you. It will provide unbranded (white label) reports to you.
As you can see, you will act as a middleman between the client and the local SEO agency. You will be the front face in the business, and the SEO agency will be a white label local SEO service provider.
1. Why You Need White Label Local SEO?
The local market scene is getting aggressive day by day. The local vendors are utilizing every opportunity to beat their competitors. And this is the main reason behind the increasing demand for local SEO services.
You can pitch local SEO packages to the prospects, bring in business, and hire white label local SEO service providers to fulfill your commitments.
White label local SEO is beneficial in:
Establishing a Local Online Presence
Do you know 72 percent of consumers who did a local search visited a store within five miles? This means every three out of four searchers visit a local store, provided you have a prominent local online presence.
White label local SEO ensures a business listing appears on Google for local queries. For this purpose, business is registered on Google My Business to establish a presence on Google Search and Maps.
Have a look at the screenshot below. A search for “Chinese restaurant London” shows three most-rated Chinese restaurants in London.
Appearing on Google Maps is one of the strategies of white label local SEO. There are various other ways to boost local SEO for a local business.
Driving Targeted Traffic
Bringing targeted traffic is the aim of white label local SEO. The targeted traffic converts well. In fact, local searches result in purchases 28 percent of the time. As you can see, the conversion rate is high.
Registering a business on directories, classifieds, and aggregation platforms is also a white label local SEO strategy. For example, registering on Yelp and Craigslist can bring in prospects looking for a specific job to be done.
Since local SEO emphasizes on the location of the business, it helps in ranking the business for local search.
For example, if someone searches ‘dentist in San Francisco”, he or she is specifically planning to book an appointment at a dentist clinic in San Francisco.
So if your listing ranks in local search, you will get targeted traffic that is ready to pay for quality product and services.
Generating Qualified Leads
Qualified leads are prospects that show interest in your offering. If a person is searching online for local business information, he or she is most likely in the consideration stage. The probability of a purchase is higher in this stage.
According to Think with Google, 76 percent of people, who perform a local business search on mobile phones, visit a business within 24 hours. This is why white label local SEO is so important.
Customer reviews, business information, business listings, and first-page rankings on search engines – these white label local SEO factors influence lead generation process.
Attaining First - Page Rankings
Local SEO is a game wherein we strive to rank on the first page for local queries. And if we achieve the first spot on the first page, it will be like winning Presidential elections or winning the FIFA World Cup.
According to research, 92 percent of searchers will opt for businesses listed on the first page of local search results.
White label local SEO can optimize a business for first page rankings. To produce desired results, local SEO focuses on various aspects such as:
- Content creation
- Business listings
- Link building
- On-page & Off-page optimization
- Citation building
- And much more
Building Authority And Trust (Reputation Management)
Trust is the beginning of a relationship. A prospect will buy your product or services only if he or she trusts you. And to build trust, you must focus on giving value.
97 percent of customers say that reviews influence their purchase decisions. White label local SEO lets you build credibility by managing customer reviews on various platforms, including Google.
In addition to reviews, optimizing landing pages is also a crucial task. Inserting local keywords, publishing testimonials, and displaying certifications & accreditations – all these activities boost your reputation as a credible local business provider.
2. What Do You Get In White Label Local SEO?
With more and more businesses establishing their presence on search engines, it’s becoming difficult to rank for local queries.
To beat competitors and attain top-level ranking on SERPs, we have to deploy various local SEO strategies. Some of the most important ones are:
Website Audit
You may wonder how website audit is a part of local SEO packages. But the website audit is undoubtedly one of the most important aspects of white label local SEO for two reasons:
- To optimize the website for better user experience
- To optimize the website for better search engine rankings
A website audit uncovers mistakes, shortcomings, and possibilities to optimize a website for a better organic ranking.
For example, one of the tasks of a website audit can be to determine whether a website is indexed in Google or not. If not, then we have to submit the URL in Google Search Console.
An exhaustive website audit will comprise of the following queries:
- Duplicate content
- Search engine penalties
- Spam content
- Site speed and structure
- NAP details
- Call-to-action optimization
- Meta title, meta descriptions, and meta tags
On - Page Optimization
After the website audit, we discover various areas to work upon – on-page optimization is one of them.
While optimizing the website for local on-page SEO, we have to include information that justifies the business’s relevance for the local audience.
Let us look at an example.
Glorywebs Creatives Pvt. Ltd., commonly known as Glorywebs provides full-service digital marketing & local SEO services to the USA. You can see a clear mention of their NAP (Name, Address, and Place) in the Contact Us section.
They can also showcase their exact location on the website by embedding Google Maps HTML code. It will further boost their local SEO efforts.
Besides NAP strategy, on-page optimization in white label local SEO focuses on:
- Meta title, meta description, meta tags
- Types of content
- Headings, categories, keywords
- Internal linking
- Site structure
- Site structure
Off - Page Optimization
Off-page optimization in white label local SEO plays a major role in boosting search engine rankings. And if you think off-page optimization is only about backlinks, you are wrong.
Besides backlinks, off-page optimization is about:
- Brand citations
- HTTPS
- Website loading speed
- User experience
- Mobile responsiveness
In white label local SEO, off-page optimization deals with building backlinks and brand citations. While doing these two tasks, we must ensure that the anchor text contains the location of your business.
For example, if you are based out of Munich, Germany, some of the anchor text must contain Munich and Germany.
Whether its link building or brand citations, the following factors have a major influence on these off-page SEO strategies:
Building Authority And Trust (Reputation Management)
Whether it’s white label local SEO, search engine marketing, or social media marketing; keyword research plays an important role in all the cases.
Keyword research forms the basis of the content visible on Google My Business listing, landing page, blog, and other platforms.
When it comes to local SEO, we use a keyword type known as geo-modifier. The geo-modifier indicates the local intent of a search query.
Let us consider an example.
You search a keyword in Google: real estate lawyer in Austin Texas. The results page contains some ad listings, Google local 3-pack listings, and local organic results.
The keyword here is a geo-modifier because user intent is finding a lawyer in Austin, Texas. Since the listings in Google local 3-pack are optimized for local SEO, they appear on the top.
We can also geo-target keywords. If we use – hire real estate lawyer – Google will automatically detect your location and show local results for the query. This is called geo-targeting a keyword.
Local Citations
Citations are vital, and they have a significant effect on local SEO. According to a survey, citations are one of the most influential factors (13.31 percent) when it comes to local SEO.
A citation is a mention of your business (preferably NAP details) on various local and social media platforms. A citation doesn’t link back to your website. If it does, it becomes a backlink.
In addition to NAP details, it may also contain the brand name, website name, opening hours, and other necessary details.
Citations are of two types:
1. Structured Citations
These appear on local directories or social media pages such as Yelp, Craigslist, Yellowpages, Facebook, and so on. Structured citations have complete Information (NAP details). Mostly, there is a no-follow link to the website as well.
2. Unstructured Citations
These find a mention on blogs, magazines, local e-newspapers, wiki sites, and so on. They may or may not contain complete details about your business.
Business Listings
White label local SEO is incomplete without business listings. After all, business listings tell prospects about the nature of a local business.
71 percent of the survey participants say that they confirm the location before going to a business for the first time. Therefore, you cannot avoid listings at any cost.
When we hear business listings, Google My Business is the first thought that comes to our mind. Listing business information on Google My Business ensures business’s appearance on Google Search and Google Maps.
For example, consider Country Inn & Suites by Radisson listing. It has complete information, Google Map directions, link to the website, booking information, and customer reviews. Whoever wants to book a hotel near Newark Airport in New Jersey will definitely consider this listing.
Similarly, we will list a business on business directories like Yelp, Facebook, Craigslist, and others. Not only these, but we will also consider local business directories as well.
Content Creation
Content is the key to topmost rankings for local searches. Whether it’s business information or customer’s queries, content solves various problems directly associated with local SEO.
White label local SEO focuses on various forms of content, such as:
Web Page Content
This includes home page, contact page, services page, about us page, etc.
NAP Details
Name, address, phone number, map location, website URL, and other necessary information that defines a business.
Customer Reviews & Testimonials
To gain the trust of the prospects, showcase customer reviews & testimonials on the website and business listings
Blog Posts
Creating informational blog posts and promoting them on various platforms help in gaining traction, directly impacting lead generation and local SEO
Infographics & Videos
Graphics and videos spread faster than textual content. If you want to capture attention and boost shares, focus on infographics and videos
We can explore various possibilities to upscale our content marketing efforts so that we rank for local queries on search engines.
Reviews Management
Managing customer reviews is important because prospects prefer visiting a business that has been rated and reviewed by customers. Interestingly, 94 percent of customers read written reviews before making a move.
- Requesting customers to write genuine reviews on various platforms
- In the case of negative reviews, replying with utmost honesty and solving the customer’s problem
- Not striving for perfect 5-star ratings but achieving a rating of around 4-star
- Responding to reviews as quickly as possible and acknowledging every review
When it comes to reviews, focus on platforms that relate to your business. For example, a travel agency must encourage clients to write reviews on Trip Advisor.
Similarly, we have other avenues where we can manage reviews. Some of them are Google, Yelp, Yellow Pages, Facebook, and Foursquare.
Campaign Analysis & Restructuring
At last, when we think we are done with all the strategies for white label local SEO, the game has just begun. We have to analyze and restructure our campaigns to meet our goals constantly.
We have to track each activity to ensure we are on the right track. It is crucial to fulfill objectives and obtain desired results. The objectives act as milestones, bringing us closer to our goals.
Campaign analysis and restructuring deals with:
- Analyzing search engine rankings for a particular set of keywords
- Managing business listings and analyzing the incoming traffic via these listings
- Managing reviews on all platforms, ensuring timely response and closure
- Analyzing brand citations and measure the impact of these citations on the business
- Assessing statistics related to lead generation, reach & engagement, SERP rankings, etc.
- Analyzing backlinks and searching for new opportunities to build authority
3. Benefits of Working with a White Label Local SEO Agency
While the SEO agency takes care of white label local SEO, you must focus on bringing business on the table. This is the best strategy to scale your business with white label local SEO.
With white label local SEO at your disposal, you can invest your time on the following activities.
Build a Portfolio & Develop Authority
Let the white label local SEO agency handle all the intricacies while you focus on business development. Your job is bringing business, and the agency’s job is fulfilling the requisites.
You can invest time in promoting your business, bringing it in front of potential customers. Interestingly, you can also use the SEO agency’s services to promote your business.
And it’s not just about SEO, focus on social media marketing, email marketing, and referral marketing as well.
Your sole priority is managing clients and connecting with potential clients. You will act as a middleman, ensuring the accomplishment of deliverables and fulfillment of goals.
In a nutshell, you are responsible for marketing and sales.
Increase Efficiency (More Clients, More Money, Less Expenditure!)
Since you are outsourcing local SEO to a white label agency, you don’t have to deal with the complexities that come with the job.
For example, you don’t need infrastructure, don’t need professionals, and don’t need to pay bills, no human resource management, and so on.
In a way, you are channelizing your resources to business development. At the same time, white label local SEO agency ensures top-notch services, as promised to the client.
Save Resources
When you have an agency taking care of local SEO services, you can bring in as many clients as you can. This means, there is no cap on the money you make in the business.
However, you must be capable enough of handling the client’s portfolio well so that you don’t default on any promises you made to the client.
More clients mean more money. And it also means more responsibilities. Money pours in, but you have to stay grounded and fulfill your duties with utmost efficiency.
And since you don’t have to worry about resources needed for a fully-fledged local SEO agency, you save a lot of money in the long run.
Focus on Business Development (Get more clients!)
In a short period, you will build an impressive portfolio of high-profile clients. This will, in turn, increase your credibility. Ultimately, leads will pour in without significant efforts.
If the white label local SEO agency is delivering more than expectations, the clients will be happy with the results. They will certainly refer you in their circle. You will become an authoritative figure in the local SEO business.
Scale Without Fail With White Label Local SEO
Partnering with a credible white label local SEO agency is a win-win situation for everyone. You deal with the clients, and the agency takes care of the local SEO process. It’s a perfect symbiotic relationship that benefits both the parties.
List down client’s requirements, pitch a suitable white label local SEO package, and seal the deal. Let the white label SEO agency handle the rest of the job.
Do you have any questions related to white label local SEO? Feel free to comment and discuss in detail.
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