Do you want to write a powerful blog post?

Then you’re at the right place.

When your content is worth reading and sharing, you are bound to experience success.

In order to showcase your content to the readers, you have to adopt effective strategies to create a content that will help you to rank better on Google.

We have written a detailed step-by-step guide for you on how to write a blog post.

Follow these techniques to create an awesome blog post for your readers.

Let us start!

STEP 1

Discover Your Target Audience

STEP 2

Devise a topic With an Intriguing Title

STEP 3

Writing the Content

STEP 4

Revise and proofread
Multiple times

STEP 5

Publish

STEP 1:

Find Your Target Audience

If you can crack this mystery, you can solve the puzzle within minutes.

Understanding the requirements of the readers is the foremost step while creating content.

How can you do so?

Try to devise a solution to an ongoing problem. Most of the online visitors are people who are seeking solutions to a problem.

If you can provide a detailed solution or information to the reader, you will accomplish your mission.

You can follow couple of steps to identify your audience.

1. Quora

You can use “Quora” to search the questions that seekers frequently ask. This way, you will find a problem to assess.

The Q&A platforms are extremely useful in understanding readers in your niche.

2. Comments on Blog Posts

You can read comments, left by readers on other blogs posted in your niche.

For example: If you want to write blogs on SEO, you can watch out for the comments on the blog posts in the same niche.

The readers always leave comments stating their problems. This will give you an idea about the problems your readers generally face.

3. Youtube’s Trending topic

You can search on Youtube and see the results on what kind of videos get more views and comments.

Hence, you get a list of topics to write on. So, these are your topics you should write on.

4. Influencer’s Current Topic:

Find out an influencer in your niche.

Follow their social profiles and try to keep an eye on their blog posts and comments too so you can know what they are working on.

5. Google Trend

You can do a quick check on Google to find out the best trending topics.

So first, you need to select your category and country for the trending topics or you can explore topics from search bar.

STEP 2:

Devise a Topic with an Intriguing Title

Now it’s time to give your unique topic idea, a catchy title.By now; you know what your readers want.

Kudos! Make sure the topic is related to your niche and expertise.

This way, you will be able to express in the most suitable yet elaborative manner.

Do you know that 8 out of 10 people people will only focus on the title?

If the title, or headline, is catchy enough, only then a reader proceeds further

Things You Should do after Finalizing the Topic:

1. Google Keyword Planner

Perform a quick search on your selected topic. You can see the results with long tail, medium and short tail keywords.

I’d recommend going ahead with the medium tail keywords that have a decent search volume.

Please make sure the keyword is relevant to your niche.

2. Google Trend

Verify using Google trend, whether your title is trending currently or not.

3. Title Creation

There are many types of content frameworks. So, your title depends on content framework patterns.

Here is a list of some patterns to help you create an eye catchy title:

Add targeted keywords
Add time
Focus on 5W & 1H – Why, What, When, Where, Who and How
Use Numbers in the title
Title length should be of 50 to 60 characters. State Benefits smartly.

STEP 3:

Publish

Everyone knows that content is king!

But nobody will tell you how to write that content.

Here is the deal:

I have divided content writing into 3 easy steps, which when followed can hold onto your reader’s attention.

1. Introduction

After the title, the introduction plays a major role in engaging the reader for further read.

If you can persuade the reader by writing an appealing introduction, the chances are that the reader will continue scrolling through the article.

For an interesting introduction, you can adopt a technique of hitting the chords with the reader.

I personally use this technique to write content and many other influencers use the same technique too.

PAS Introduction [Problem, Agree, Solution]

I personally with other influencers use the same technique.

Problem?
Agree?
Solution?

For example, if you are writing a blog on weight loss, you can write the first few lines as:

“Are you one of those who keep on postponing the plan of enrolling yourself to a gym? If you fall in this category, this blog post can change your life from today itself! Wonder How?…”

This technique is best utilized by Brian Dean. Check out an example from his blog, Backlinko.

2. Content Body

Identify the content framework pattern and divide content into sub headers.

Now it is time to decide on the order of the sub headers.

You can add untapped formula at the top & bottom of your post

This way you can grab more attention from the visitors.

After making a list of sub headers, you can create content in detail and state examples with proper case study, thus showing them the benefits of implementing this technique.

Note: While penning down content, you should adopt a personalized approach.

You should write from first or second person’s point of view. Make it like a conversation rather than a formal write-up.

Check out this example from Neil Patel’s official blog. He writes in a simplified language, uses short paragraphs, and imparts a personalized touch

3. Conclusion or summary

You would not like to lose an opportunity of garnering a precious fan following.

Hence, it is necessary to invite readers to share your content on social media sites.

You can also ask them to leave comment on your blog post.

This is an excellent way of interacting with your readers. Moreover, you will gain insights by reading valuable feedbacks, and you can also get ideas for your new blog post.

4. Insert Media file [Bonus attraction point for you]

You have made tremendous efforts to create the content.

Now, if you don’t add any relevant media file then you will not be able to retain the visitor.

The bounce rate will be too high, and this can be devastating for a blogger. You can check the analytics using Google Analytics.

To engage readers for a longer duration, media files play an important role.

What type of media files can you use? You can consider using the following:

Images
Screenshots
GIFs
Info-graphics
Videos
Presentations
Podcasts

Now you have numerous options to engage your readers for a longer duration.

Use an optimum dosage of each of these media files and you have your reader’s attention.

Images, screenshots, info-graphics, and videos are highly recommended.

For example, check out the Social Media Examiner and analyze the usage of media files in blog posts.

STEP 4:

Revise and proofread Multiple times

By now you will have a title, introduction, content, and might have inserted loads of intriguing media files.

What’s next?

You have to ensure if the information is correct and not out of place. For this, you should revise it again and again until you are satisfied.

Keep on revising until you feel that it is exactly how you want.

The readers are always looking for an opportunity to spot an error (this is an intuitive behavior, you are not alone!).

The best way to weed out any grammatical and analytical errors is to proofread your content using a reliable tool. Hence, you should definitely use a proofreading tool, such as Grammarly.

STEP 5:

Publish

The final step is to make your post live.

1. URL

After doing analysis for many years, I got to a conclusion that ,a shorter URL works better than a longer URL.

I personally recommend using a shorter URL as much as possible.

Also, there is no need to add any numbers in the URL.

Example :

2. Meta Title & Description point

Generally, most of the writers miss out to work on this.

But this is a very important aspect as this is displayed in Google search and through this any visitor reaches your site.

You can use same title as the blog post but you should add a Meta description with proper call to action.

There you are. Hope these guidelines help you create an amazing Blog Post.

AND NOW WE DISCUSS

Conclusion

Now it’s your time to share your feedback.

Which step help you most to write a blog post?

Let your readers witness the best content by delivering more than their expectations.

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How to write a Blog Post? Step by Step Guideline