Solar Geek - Transforming Homes into Energy-Saving Powerhouses

The client faced challenges with their marketing efforts, which were failing to drive enough traffic to the checkout page. Additionally, they struggled to gain visibility into the user journey, making it difficult to track the progression from lead generation to payment completion. This lack of insight hindered their ability to identify bottlenecks in the sales process and optimize their marketing strategies effectively.

Solution: To address these issues, we implemented targeted Google Ads and Facebook Ads campaigns designed to enhance visibility and drive qualified traffic to the website. By utilizing these platforms, we created engaging ad content that effectively captured the attention of potential customers. We also conducted a thorough lead generation analysis to understand user behavior and identify key touchpoints in the customer journey. Based on our findings, we made data-driven adjustments to both the ads and the website design, ensuring a more streamlined experience from initial interest to final purchase. These enhancements significantly improved the flow to the checkout page, ultimately leading to higher conversion rates and a more efficient sales process.