31 Free SEO Tools to Use in 2024 for Solopreneurs and Small Business Owners to Nail Search Rankings with Zero Budget Today

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When you have access to your website’s data you make can better, informed decisions. As a website crawler, Screaming Frog helps you to everything from analyzing page titles, Meta data, finding broken links, generate XML sitemaps and to hunting down duplicate pages.

The free version is good to get started with if you are doing SEO yourself for your site.

It sends you 15-minute SEO tasks daily. It is the best do-it-yourself SEO tool we have come across till now. The best way to put it in the words of its maker, Anne Dorko –

SEO Prompts acts like your project manager for SEO efforts.

It will easily walks you through some of the more difficult to comprehend aspects of getting your SEO footprint started.

Online reviews matter for local SEO. These are thought to make up 10% of how Google and other search engines decide to rank search results. A must-have SEO tool in 2018, this will help you generate a direct link that you can share with your customers.

You can generate a direct link and add it to your thank-you email that you send to your customers or even set up a /review page on your domain where your customers can go to leave a review.

Completely free!

Add it to Google Chrome and you are ready to go!

The founder of this tool thought it was a bit pain to use the Google Search Console. Page Outil makes it easier for you to look at the data on a page-by-page… mainly like easily seeing the keyword data for each page.

This makes optimizing title + h1 tag easier for better rankings. Doing this in GSC will take you at least 2–3 steps to cycle through each page. Highly recommended!

This tool is mainly used for keyword research, content research, link building and web monitoring your niche audience.

To sum up, you can know the keywords used by your competitors that help them get organic search results and the traffic it brings.

This tool incorporates your digital marketing strategy and organizes in depth analysis that significantly improvises your website SEO performance.

A bunch of information we could get from this tool is organic ranking URL, CPC, and search volume, total number of search results and percentage of traffic.

Moz offers inbound marketing tools that are user-friendly. Some free Moz tools are as under:

Followerwonk: shows data related to Twitter account and social graphs

Open Site Explorer: it is used to analyze backlinks and maintain link equity

Moz local: it is the first place to start local SEO of any site.

Moz Bar: gives knowledge regarding the key features of Moz about the page opened

This is a free service toolset provided by Google that allows webmasters to check indexing status and optimize visibility.

It helps you understand what’s going on in your website. You can submit sitemaps to Google so that they can index them which further helps to boost visitors to your website.

Bing is the second largest provider of search engine traffic. So even if you are getting 10% traffic from Bing why not take the advantage of it?

Apart from the search engine market share, it provides additional tools such as SEO analyzer, inbound link reporting, keyword research, and trends.

Formerly known as “Google Keyword Tool,” it provides SEO value to your website. It consists of a fantastic list of keywords of your SEO campaigns.

You need a “Google Ads account” to use this tool. It allows us to make decisions about which keywords are best for business.

Thankfully, one of the best tools for measuring SEO reports is freely available and probably installed on your website.

It comes with the basic implementation that shows how the visitors use your site and how you can keep them coming back.

The Majestic SEO tools are one of the most advanced and reliable tools like software that functions are widely used by SEO analyzers & web developers.

Majestic SEO tool recommends quality back-linking, keyword researching and more.

This is a free SEO tool which lets you check keyword rankings relative to your domain, inside the Google spreadsheet. One of the most useful features is it behaves as a back-link monitor.

Serpfox is an easy to read self-guiding interface. It allows you to specify your location for your keywords to get the data that you need.

It is the oldest rank tracker in the market which provides notifications so that you are contacted when important changes occur in your rankings.

Any business owner needs local marketing software that suits the best for his needs. It offers a good package of SEO tools to simplify online marketing.

It has affordable annual and monthly plan subscription too.

Organic SERPs are natural results that search engine has selected. This is one of the useful tools that keep a SERP check to find your Google ranking position. It gives real time and accurate checks on how the site ranks for different keywords.

It tracks your website performance among the three major search engines Google, Bing, and Yahoo. It takes your SERP monitoring to a next level.

The visibility graphs provide the ranking history of any keyword. To sum up, it makes sure that the SEO research remains up to date.

On RankWatch, you will be informed about any keyword fluctuations in seconds by Email triggers.

Through this, you can keep an eye on all your keywords so that you don’t need to waste your time in searching for position fluctuations of your keywords.

Technically it is a fermium product which serves as a powerful tool for internet marketing professionals, mobile and designer’s web usability with deep SEO analysis.

Moreover, it provides a checklist to complete!

Designing your website mobile-friendly ensures that your pages are performing well. You can also refer the Mobile SEO guide. Using the newly released Google API access, users can now check if their tools are mobile friendly.

When smartphone traffic exceeds over the desktop traffic, the mobile version contributes a critical part of your website performance.

In order to gauge your website performance, Google PageSpeed Insights is very helpful. They provide a valuable piece of information to help optimize your website.

It checks to see if a page has applied common performance best practices provides a score between 0 to 100 points.

This is again open source software with premium support to add upgraded features. The basic function is to optimize the website for SEO.

Whereas other add on features include XML sitemap and generate meta tags automatically.

This is a free plugin but to add on some new features it has paid premium version. You can set canonical URL to avoid duplicate content.

It makes sure your technical configuration rolls out easily in the background. Above all, it keeps a readability check of the copy you wrote.

This tool conveys about the website performance. GTmetrix reports page performance based on key indicators of page load speed.

Moreover, it provides actionable recommendations on how to optimize the website and detects bottlenecks.

It quickly creates the SEO reports for your clients or partner websites. It undergoes deep analysis of SEO issues and professional SEO monitoring.

It gives categorized SEO reports such as General SEO, Specific SEO, and white label SEO.